Scaling Applications for Large Promotions and Events

© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Blair Layton, Business Development Manager, APAC

June, 2016

Scaling Applications for Large Promotions and Events

What is a Large Scale Event?

What is a Large Scale Event

An event where you need more capacity than normally allocated for a period of time Typically from minutes to days, but could be a couple of weeks Often associated with a sudden surge of users Hard to architect and provision for at a reasonable cost Consumers get angry when it all goes wrong!

What is a Large Scale Event?

For you, it could be as simple as needing twice as much capacity for a short promotion Everyone’s Large Scale Event is different, but the underlying concepts are the same

What Problems do you Face?

Unknown infrastructure requirements •  Cost?

Short duration of the event •  Massive investment in infrastructure that is otherwise idle or

underutilized •  Often tight deadlines to get the system live

Legacy system integration Understanding system bahaviour, required metrics Getting the right architecture Finding the right talent

You Don’t Want This!

One question is constant!

How do we scale, especially the

database?

Let’s Look at Some Customer Examples

Gumi Asia - Singaporean Gaming Company

Sizing for Peak Loads

Promotions cause huge spikes in user activity Auto-scaling works for the web and middle tier RDS instances have to be sized for peak loads Adopted our recommendations in a staged approach

Amazon Route 53

CloudFront

Availability Zone #1

Amazon S3


Amazon EC2 Amazon EC2

Auto Scaling

Geo Routing US East

Amazon CloudWatch

RDS DB Instance Active (Multi-AZ)

RDS DB Instance Standby (Multi-AZ)

User

Amazon Route 53

CloudFront


Amazon S3



Auto Scaling

Geo Routing US East

User

Amazon CloudWatch



RDS DB instance read

replica

Amazon Route 53

CloudFront


Amazon S3

DynamoDB



Auto Scaling

Geo Routing US East

User

Amazon CloudWatch




replica

Amazon Route 53

CloudFront


Amazon S3

DynamoDB


Amazon EC2 ElastiCache Memcached

Amazon EC2

Auto Scaling

Geo Routing US East

User

Amazon CloudWatch




replica

Amazon Route 53

CloudFront


Amazon S3

DynamoDB


Amazon EC2

ElastiCache (Redis Master)

ElastiCache Memcached

Amazon EC2

Redis Slave

Auto Scaling

Geo Routing US East

User

Amazon CloudWatch




replica

Amazon Redshift

Lessons Learned

Listen to AWS Business Development and Solution Architects ;) Gaming promotions much easier to handle Unpredicted loads also easier to handle Senior operations person moving to a new game Customers get a much better gaming experience!

Singaporean Telco

Customer Success Stories

Telecommunications Company iPhone 5s/5c, 6/6+ and Samsung Note III launch Needed a system to handle a huge number of concurrent requests Failed previously at the iPhone5 launch Management directive to succeed at all costs!

Telco

Availability Zone

Elastic Load Balancer

Web Instance

Web Instance

Web Instance

Web Instance

Amazon Route 53

User

Amazon S3

Amazon Cloudfront

Amazon DynamoDB

ElastiCache

Amazon CloudWatch

ElastiCache

Great Success!

Tested with 150,000 concurrent users All phones gone within 2 minutes No phones misallocated or unallocated Management said the system was too fast! Actual launch went smoothly

Lessons

AWS can provide infrastructure for applications to scale to very high concurrent users Managed services allow for quick deployment and changes to infrastructure Impossible for the customer to execute internally Massive cost savings, even with huge over provisioning

“With our systems on AWS, we can scale our resources more than 130-fold in 30 minutes, enabling us to support more than 2,500 orders per second” KT Chiu Founder and Chief Executive Officer TixCraft

Thank you!

Technology

Scaling Applications for Large Promotions and Events