ZEP EVENTS AND PROMOTIONSActivations|Promotions|Events

Motive of ZEP• ZEP is a marketing consultancy offering customized tailored solutions keeping in

mind the current trends and client requirements helping them to reach the roots of the country and targeted customer base.

We at ZEP strive continuously to remain a step ahead of the progress enabling our client to achieve all their goals by maximizing the effectiveness of their promotions and events.

We aim to be the ‘peace-of-mind’ to our clients.

ZEP is committed to provide highest quality of service to our clients. We consider project management & quality assurance methodologies to be at the very core of what we do, providing a consistently high standard of services.

We always think of introducing new technologies and new innovations in our work which lead client one step ahead of their competitor.

Who we are• We are a pan India agency having a very strong hold in urban and T2, T3 &

T4 towns and cities.

• With a cumulative experience of 25 years into the BTL industry we are pioneer in doing the on ground promotions in every vertical.

• With experience of almost every kind of BTL and Rural promotion we can bring to you a plethora of experiential marketing and strategies.

• We bring down the current strategies with a full team of experts to make it

happen on the ground to reach the ultimate objective of the activity.

New Delhi

KolkataMumbai

Banglaore

Our Presence

What we do

Below The Line (BTL)-1. Innovation Marketing and New Development2. Van Activation3. Retail and in shop Activations 4. Mall and corporate Activation5. RWA/ College/ School Activation6. Rural Marketing/ Rural Activation - Mela’s And Haat’s Activation - Wall Painting - Tin Plate Branding and Many more……

What we do

Events1. Conferences2. Dealer/ Retailer Meet3. Product Launch4. Star Nights / Theme parties/ Family day Fabrication 5. Exhibition / Stall fabrication6. In shop Branding and Fabrication7. Van Fabrication

What we do

Innovations and Developments:-Today in Indian market lack with agencies are that they focus more on what is trend today in India/Market but at ZEP we focus that new trend we can develop and how we can develop new ideas or trends for OUR CLIENT which will place them ahead of their competitors.

BTL Activities- VAN ACTIVATIONS

• The vans with their 200 to 1000 sq. ft branding space creates a huge visibility exercise.

• The van activity, as a medium can be used for various activities, like create awareness using some infotainment jigs like magic show, puppet shows and skits.

• Market surveys and data can be collected through the van activities.• Interactive games and product sampling can be conducted from the van.

BTL- Rural Activation/Marketing

• Haat’s• Mela’s• Wall Painting’s• Tin Plate Merchandising• Rural Research/ Door to Door• Road shows

Rural Activation/Marketing -Haat’s Activation• Haat’s are weekly or periodical markets that are frequented at a

local village level.• The Haat's start from 6 am to 8pm and can be effectively used as a

medium to promote a brand.

BTL Activities- Rural Activation/Marketing-Mela’s Activation• Melas’ are very popular and are attended by rural India as they are held

annually or once in four years.• These Melas are held with lots of fanfare and attract a carnival

atmosphere in the respective towns.• These Melas can be leveraged to the maximum to promote a brand with

gates, banners, stalls, freebies and branded merchandise being distributed or products can be sampled.

BTL Activities- Rural Activation/Marketing-Wall Paintings• Wall Paintings’ are the oldest means of branding and is still very popular in

rural India.• The wall paintings still command an excellent visibility and recall value.

BTL Activities- Kiosk Setup and SamplingWe can do pan India Kiosk setup and sampling which is preferably needed by the FMCG companies during the launch of new products.It helps get the first look and quality of the newly launched product

BTL Activities- Mall & Inshop ActivationWe are equipped with a full fledged team to Initiate mall and inshop activation. All kinds of branding related to mall and Inshop activation is done by us.

BTL Activities- RWA, College, School & Corporate Activation

RWA, College activation turn out to be a good activity as in this we target a specific target audience pertaining to a product and we directly create brand awareness amongst them.

BTL Activities- Dealer/Retailer board Installation• Dealer/retailer board installation is being done on pan India basis. It helps

create a brand recall as many times it is seen and helps in creating brand awareness

Other BTL Activities

Bike rally Newspaper inserts

Standees Placements

Door to Door

Counter/Dealer/ Retailer point

activity

Human banners

What we do - EVENTS

1. Dealer’s / Retailer’s Meet2. Conference's and corporate Events3. Product Launch’s4. Family Day Celebration.5. Start Night & Gala Dinner

Dealer’s And Retailers MeetEvery distribution based and channel based company needs conferences and meets to keep associated with there members and we at ZEP are fully equipped with elements to do a dealer/Retailer meets and parties.We add different flavors of activities and team building exercises to keep the channel partners involved into the event.

Conference's And Corporate Party’sCorporate meeting’s and parties are essence of any organization for team building and employee recognition during awards, and we make the occasion just right for these things to happen. With excusive dance performances, to bands till anything practically possible

Product LaunchAny new product launch is a moment of pride for a company, and we are always there to make that moment count with all the aspects needed by the company during there launch. From maintaining the standards till delivering the perfection, we are a company to rely on

Star Nights/Annual or Family dayFamily day and annual day are the events which brings company and it employees closer in terms of celebration and not only employees but there families as well which gives them a sense of ownership in the company. We are just the right agency to deliver these occasions.

What we do - Fabrication

1. Event Fabrication2. Exhibition and Stall Fabrication 3. Inshop Fabrication4. Van Fabrication.

OUR FEW DESIGNS-We have in house designing team

Event & showroom Fabricationwe have two inhouse fabrication units in Meerut & Gurgaon, which helps us in getting any kind of fabrication done in a fixed time. Any possible design for fabrication can be done at our end.

Exhibition FabricationWe have been into a lot of fabrication for stalls and other needs for many companies over the years and now we offer all kinds of fabrication for any kind of need pan India. Stall fabrication is one of our major pillars in to BTL activation as we are able to deliver what we design at our end.

Stall Fabrication

In shop FabricationWe have expertise in designing and fabricating inshop’s.whether it is branding the inshop or making any kind of displayunits.

In shop Branding

Van FabricationWe have 15 years of experience in van fabrication, from making normal fabricated vans to making stage vans, Medical vans etc. we can design and fabricate the van completely according to the need of the client.

OUR CLIENTS

Delhi Branch – A-1, Furniture Market, Sector 40, Gurgaon -122001 Mumbai Branch - 3rd Floor, 310/311, Gem star commercial complex Malad (west), Mumbai – 400064

Fabrication Unit (Meerut) - Behind Bajli Bamba bypass, Arjun dharma market, Meerut Fabrication Unit (Gurgaon) -Plot no. 1113,Behind cyber park, Gurgaon

Check us out – www.zepnow.com Mail us on - info@zepnow.com

+91 9310743968 +91 9971793968