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User ID: 12345 Visit 1 Safari Tablet Organic Visit 2 Chrome Mobile Paid Visit 3 Chrome Desktop Direct User IDs BUYING CYCLE REGISTRATION BROWSE PURCHASE

SAScon metric slides

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David Gerrard - Online Marketing Campaign Manager Slides for: Screaming Queens vs Plain Janes: Where Next for Metrics – Panel Discussion ◦ Tim Langley – CEO, Canddi ◦ David Gerrard – Senior SEO Consultant, PushON ◦ Ryan McKay – Head of SEO, Mediacom I-Lab Read the full blog here - http://www.pushon.co.uk/blog/screaming-queens-vs-plain-janes-where-next-for-metrics-sascon-mini-2014/

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Page 1: SAScon metric slides

User ID: 12345

Visit 1SafariTablet

Organic

Visit 2ChromeMobile

Paid

Visit 3ChromeDesktop

Direct

User IDs

BUYING CYCLE

REGISTRATION BROWSE PURCHASE

Page 2: SAScon metric slides

=

Weather as a Custom Dimension

http://www.simoahava.com

Page 3: SAScon metric slides

Organic

Social

Paid

0% Value

0% Value

0% Value

Direct 100% Value

AttributionConversion Path

Last Click/Last Interaction Attribution

Page 4: SAScon metric slides

Organic

Social

Paid

10% Value

20% Value

30% Value

Direct 40% Value

AttributionConversion Path

Time Decay Attribution

Page 5: SAScon metric slides

Organic

Social

Paid

40% Value

10% Value

10% Value

Direct 40% Value

AttributionConversion Path

Position Based Attribution

Page 6: SAScon metric slides

Time Decay Attribution

Position Based Attribution

Last Click Attribution

Attribution Model Value Comparison