Neil walker sascon-manchester-2010

Advanced Link BuildingNeil Walker

CTOJust Search Ltd

Who am I?

Twitter.com/TheUKSEOwww.seomad.com

Who am I? Neil Walker Position: Chief Technical OfficerCompany: Just Search Ltd (Getupdated Internet Marketing)

Expertise:• Search Engine Optimisation• Analytics Qualified• Conversion Rate Optimisation

Experience• Worked or been involved with SEO for over 2500

clients in the UK and nearly 5000 clients for Pan Europe.

Biggest Achievements – We rank No.2 in Google UK for SEO

http://twitter.com/TheUKSEO

http://www.seomad.com/

Learning Objectives


1. How to choose the Right links for the right occasion

2. How to build your own Content Network

3. How 301 Redirects can help you link Build.



Choosing the right links?


The keyword Competition / Industry can dictate the links you should build.

Niche / Directory Submissions To buy or not to buy?

Niche Authority sites / Memberships, Whitepapers Link bait



Building Your Own Content Network


Advantages Disadvantages

1. Reliability2. Control

- Theme- Building Speed- Position- Anchor Text

3. Useful for Deep Linking- Ecommerce

4. Useful Resource for Link Acquisition.- Contacting other Networks etc.

1. Recreating Link Power2. If the network goes

down then so do all your links.

3. Maintenance of Network.



Do’s


Domain Names –You can drop catch domains which are relevant or within category to your topic.

TLD’s – Look for a variety of Top level domains.

Optimise the websites – Make them search engine friendly try and write content on them every so often they don’t look stagnant.

Unique Content – Write Unique content for each site, where possible try and encourage the site to stand alone as actual websites i.e. Forums etc.

Hosting – Purchase unique IP addresses or blocks of IP addresses for your domains.

Whois – Try and make sure you have different whois information for each site.



Don’ts!


Google Analytics – Don’t put all your content network under the same Google Analytics accounts, preferably use a third party.

Webmaster Tools – Don’t put all your content network in the same webmaster tools account.

Interlinking – The beauty of buying old domains is they already have links, don’t interlink your sites, just don’t do it.

Duplicate Content – don’t use the same information on all your network.

Link Build – Try and refrain from site wide links, building to many links to quickly, avoid using the same anchor text all the time.



Tricks


How do you stop competitors seeing your network?

Stop Yahoo, SEO Majestic, SEOMoz + others Spidering your sites

What are easy ways to generate content?

• Forums – Other forms of User generated Content

• Wayback Machine – Use the original websites content – Copyscape? / Copyrights?



301 Redirects – Do’s & Don’ts

Do’sBuy domains with existing linksLook for relevant domains expiringPurchase domains.

- Many well ranking sites may often be personal blogs, offer money for these sites.


Don’tsDon’t by new domains which are keyword RichDon’t purchase suspected band domains



301 Redirects – Examples 1

We acquired a domain through a company Administration

Google Search for “Print” gives the No.10 as our client


Factor Info

Age March 2009

Yahoo Links 714

Majestic SEO 1,006

SEOMoz (OSE)

1,464

We achieved the first page ranking under the term print in under 4 weeks – initially showing 0 links for a brand new domain.



301 Redirects – SEO Competition

In 2007 Getupdated launched an SEO competition for http://www.seoworldchampionship.com/


Contest Rules

1. Your official domain must be registered the same day or after January the 15th 2007.

The winning Person – Used a combination of 301 redirecting strong domains as well as other conventional methods to achieve the greatest results.

The Winner – www.goglobalwarmingawareness2007.com



Thank you

Visit:

www.seomad.com

Twitter.com/TheUKSEO





Technology

Neil walker sascon-manchester-2010