An Integrated Sales Enablement And Marketing Automation Platform

For MSPs, Value Added Resellers and Channel Partners

About us• Founded in 1998, Mindmatrix is the leading

provider of Sales Enablement and Automation tools

• Sales Enablement is using technology to empower the sales team and reduce their research efforts allowing them to spend more time “selling”

• Sales Enablement is providing the sales team with the content to make them independent of the marketing team; yet at the same time promote a seamless marketing-sales alignment that improves sales effectiveness

What do we do

• Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, automation, sales enablement and channel enablement functionality

• Mindmatrix empowers sales and marketing teams to engage with customers and prospects through both direct and indirect channels and seamlessly across a combination of online, social, mobile and offline media

Our Clients

How Mindmatrix can assist you• Leverage social selling to connect to

buyers earlier in buying process • Better engage your leads by

optimizing follow through from events

• Leverage mobile to be more effective by announcing new services

• Connect with prospects using mobile

• Increase close rates by automating routine sales and marketing processes

• Reduce printing costs with personalized product catalogs

• Increase SLA Renewals with Personalized Messaging

• Use customer data to target new products and cross-sell

• Save money by spending only on most effective sales assets

• Increase revenues by improving sales processes

• Close more business with 5 Minute response time to incoming leads

• Increase the amount of time you spend selling

• Make it easier to run event campaigns• Automate your nurturing of leads• Automate the capture of customer

referrals and testimonials• Create sales enablement in a box• Automate the capture of feedback• Know which leads to focus on

Mindmatrix offers Sales Enablement in a Box

Leverage social selling to connect to buyers earlier in buying process

• By using Mindmatrix’s social listening application, you can identify prospects that are looking for your specific solution. You can engage prospects earlier in the buying journey and increase the probability the prospect will buy from you instead of a competitor.

Social listening Connect with leads immediately

Make more of your leads by optimizing follow through from events

• Leads generated from events aren’t always followed up with in an optimized manner• Mindmatrix lets you build out specific flexible workflows to document the assets and steps to take with a

prospect from the initial lead through the end of the buying cycle• Mindmatrix’s metrics and reporting help you to identify which assets are not working and which steps of the

process need to be streamlined so you can optimize your processes moving forward

Stage I Stage II Stage III

Tradeshow leads Build sales workflow for tradeshow

leads and map assets for every stage of sales process

Track sales process and asset

effectiveness

Leverage mobile to be more effective announcing new services

• With Mindmatrix’s mobile tools you can send a video about a new product directly to the mobile phones of prospects

• Mindmatrix can give you detailed reporting that shows you whether each individual prospect or team member watched the video

New product

launchedProduct launch video shared with prospects

Opens tracked

Connect with prospects using mobile• Emails often go unopened and mailings can be ineffective• Supplement emails by using video and text messaging to reach prospects directly on their

mobile devices

ProspectsText/videos about your servicesGet reports on

opens

Increase close rates by automating routine sales and marketing processes

• The work doesn’t stop after an initial conversation or demo• Using Mindmatrix you can automate routine sales and marketing processes• You can create nurturing campaigns that send text messages or emails to prospects based

on the action they have taken and also create reminders for yourself to follow up on specific dates and times

Create SMS/email lead nurturing drips

Monitor prospect activity

To-do list and reminders

Reduce printing costs with personalized service brochures

• Mindmatrix helps reduce printing costs and increase revenue by building product catalogs based upon your customer’s demographic and behavioral information

Customize sales content and print only what’s

relevant to the prospect

360° prospect view that records prospect behavior and demographics

Increase SLA Renewals with Personalized Messaging

• Use Mindmatrix’s asset management and personalization capabilities to create messaging that is personalized for individual customers and see the increase in your SLA renewals

DATA SEGMENTATION BASED VIA SMART LISTS BASED ON WARRANTY DATES AND PURCHASE HISTORY

Personalized offers and reminders via emails, SMS,

print sent to customers due for renewal

Customer response tracked

and results shared at local and corporate

level

Use customer data to target new services and cross-sell

• Create individualized offers and marketing materials tailored to suit specific customers

Personalized offers via emails, SMS, Print

Save money by spending only on most effective sales assets

• Mindmatrix can help you identify which marketing and sales assets are being found useful by clients

• This allows you to spend more time on the assets that are getting results and stop supporting assets that clients don’t like.

Resources invested in the most popular/effective

marketing assets

Data on sales assets

effectiveness

Increase revenues by improving sales processes• Mindmatrix allows you to document all of your sales processes• From the process of evaluating and nurturing leads acquired at events to the

processes and tasks that take place after a demo of your product• Mindmatrix allows you to define and track the steps, tasks, and assets used

throughout the process, see where bottlenecks occur or processes breakdown, and analyze which assets are effective, allowing you to find areas to improve the way you sell

Sales/Marketing processes tracked so you can make necessary amends to maximize their

effectiveness

Close more business with 5 Minute response time to incoming leads

• Mindmatrix allows you to set up email and SMS alerts for so you know instantly whenever a prospect opens an email, clicks on an ad, requests a demo, visits your website, or looks at a sales asset.

• By reacting immediately, you can significantly increase the chances of closing a deal

Prospect activity and response

trackedProspect interaction with

sales/marketing programs

SMS and email alert generated for salesperson

Increase the amount of time you spend selling • Mindmatrix provides an asset management system that maps assets to be used in every

stage of the sales process and for every target customer• This makes it easy for you to instantly find and customize the assets they need, and reach

out to more prospects than before

Stage I

Stage II

Stage III

One-touch access to personal branded sales assets

customized for prospectAssets mapped for every stage of sales cycle

Make it easier to run event campaigns• Mindmatrix’s platform makes it easy to generate business from events• With the Mindmatrix platform you can generate and personalize invitations, reminders,

and pre-event mailings to ensure that your event is a success• Our metrics allow you to analyze the results from your events and find areas for future

improvement

Personalized pre-event emails, reminders and drip programs to route prospects to

event-specific landing page

Personalized post-event follow-ups via drip programs for leads

from events

Lead activity and response tracked

Automate your nurturing of leads• Mindmatrix has visual tools that allow you to build out email campaigns to automatically

nurture your leads until they are ready to buy• Mindmatrix gives you insight into how many prospects are at each stage of the lead

nurture program and how those prospects have interacted with you throughout the program

Prospect response to nurturing programs

tracked

STAGE-I

STAGE-II

STAGE-III

Know prospect position in the lead nurturing program

Visual tools to build lead nurturing campaigns

Automate the capture of customer referrals and testimonials

• Mindmatrix lets you set up programs to easily capture testimonials and create automated customer referral campaigns

• With Mindmatrix you can use your current customers to drive new businesses and track the results

Customer referral and testimonial request drips

Track lead flow from referrals

Create sales enablement in a box• Mindmatrix’s platform gives small- to medium-sized businesses its sales enablement in a

box• With ready-made templates for landing pages, emails, playbooks, nurture campaigns,

along with complete visibility and prospect tracking, Mindmatrix gives you a complete solution for enabling your sales team

360°Prospect view and tracking

Sales campaign reports and tracking

Templates for landing pages, emails, playbooks and lead

nurturing campaigns

Automate the capture of feedback• Mindmatrix’s platform enables you to easily capture and correlate client feedback from

email, web forms, and even text messages

Client feedback captured from different media including web-forms, SMS, emails and

social

Know which leads to focus on• Mindmatrix gives you tools that drive sales: tools for lead scoring so you can easily identify

the leads that are ready to buy; alerts so that you know instantly via email or text messages whenever a prospect takes action; and automatic task generation and reminders for timely follow-up

Prospect response tracked and scored

Prospect interaction with

sales/marketing programs

SMS and email alert and to-do list generated

Integration with key CRM and ticketing platforms• Mindmatrix’s sales enablement software integrates with popular CRM and ticketing

platforms including ConnectWise and Autotask, allowing you to share and manage key information between the two platforms

Thank you

Mindmatrix2403 Sidney Street, Suite 150, Pittsburgh, PA 15203

Phone: 412.381.0230, Fax: 412.774.1992