The New Church Social

How New Media Values Are Impacting the Church

Cynthia Ware

Prepared for Saddleback Church, Internet Summit 2009

Interactivity

INTERACTIVE

Participatory

Connected vs. Siloed

Dialog vs. Monologue

Dynamic vs. Static

Two way vs. One way

Web 1.0 vs. Web 2.0

Intuitive

INTUTIVE

Obvious

Innate

Apparent

Understood

Untaught

Visceral

Natural

Open Source

OPEN SOURCE

Non-proprietary

Self-enhanced via diversity

Peer produced

Decentralized

Collaborative

Open, fast, agile, rapid, non-bureaucratic

Crowd sourced / User generated

Instant & Ubiquitous

INSTANT & UBIQUITOUS

Real time

Anywhere

Everywhere (from any location to any location)

Anytime

On Demand

24/7

Without barriers or boundaries

Free

FREE

Without charge

Paid for by advertisers

Hardware purchased / software gifted

Hardware will become dumb (again) all software will interface with the web (freely)

Web will become smarter (for free)

Without barriers – used for common good

Free collaboration becomes dominant paradigm

Customization

CUSTOMIZABLE

Personalized

Narrow-casted

Unique

“My preferences”

Individually tailored

Adaptable, changeable, convertible, transformable

Non-static, dynamic

How to find Cynthia Ware

FIND CYNTHIA

Facebook

LinkedIn

Twitter

The Center for Church Communication

The Digital Sanctuary

Pepperdine University

Church Marketing Sucks