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NGUYEN BA QUYNHEx-Deputy CEO of IBM Indochina
Role of the CIO in the Digital Age:
Leading through Business Partnership &
Innovation Management
Strategy & Change
CEO are more confident about growth in advanced economy than in emerging economies
4
Strategy & Change
Customer-centricity requires a cross-functional approach
The new triumvirate:
Operations, IT and Line of Business
and business unit leaders
and technology leadersand cross- functional
business leaders
President
SVP/GM of Operations
Chief Transformation Officer
Chief Innovation Officer
Chief Customer Officer
Chief Risk Officer
…
VP of Claims Processing
VP of Retail Lending
VP of Commercial Loans
VP of Outpatient Services
VP of Power Delivery Services
Chief Technology Officer
VP of Software Development
Enterprise Architect
IT Architect
Successfully attracting and retaining customers requires companies to think and act cross functionally.
~ Adam Klaber, Managing Partner Emerging Markets,
IBM GBS
At HCF we have found that delivering a superior customer experience requires tight partnership between operations, IT and the various lines of business.
~ Stephen Nugent, General Manager - Operations,
Hospitals Contribution Fund
“
”
“
”
Strategic Leadership: Chief Executive OfficerChief Financial Officer
Strategy & Change
Infrastructure (Traditional/ Cloud-base)
The Deconstruct & Conquer Game Changer – Industry Framework
Strategy & Change
9
Transformation – Organizational & Process
Business Process Outsourcing
Mergers, Acquisitions, and Divestitures
Transformation – Organizational & Process
Business Process Outsourcing
Mergers, Acquisitions, and Divestitures
On Demand Operating Environment
Requires
Composable
Processes
(IBM
Component
Business Modeling)
Services Oriented Architecture (SOA)
SO
MA
Flexible Business
Flexible IT
Composable
Services
(SOA)
Software
Development
Development Infrastructure
Integration
Management
Infrastructure
Management
Business
Process
Modeling(IBM
WBM Modeler)
Process
Definition
Standards
A flexible business model requires flexible IT
Strategy & Change
15
9 Entry Points for a SOA Transformation, allow companies to identify the individually best suited starting point
Business Model
Processes
IT
Applications
IT Infrastructure
IT Transformation
Start
Business TransformationStart
Business Process Management
People
Productivity
Information as
Service
StartStartStart
Application
Integration
Application
Modernization
StartStart
Infrastructure
Modernization
Start
SOA
GovernanceStart
Strategy & Change
16
Allows for dynamic
Service selection,
substitution & matching
Increased efficiency
and reuse of services
Increased access
to information
(e.g. “Get Customer”)
Faster
Development
& Delivery -
Reduces time & cost
to deploy a project
Improved
Flexibility -
Decouples point-to-
point connections
from the interfaces
Current State
Service Apps Apps Apps
Apps AppsService Service
Interface Interface Interface
Interface Interface Interface Interface
An Enterprise Service Bus (ESB) was [Client Name]’s technology entry-point into SOA
Future State
Service Service Service Service
Service ServiceApplications
Enterprise Service Bus (ESB)
Strategy & Change
18
Innovation Framework defines the activities, processes, enablers and linkages that enable innovation within an organization
Innovation Agenda
Innovation Management & Governance
Innovation Enablers
Innovation Enablers
� Elements that enable execution of the overall innovation process
Innovation Management & Governance
� Structures, processes, policies, frameworks and tools used to manage innovation
Innovation Agenda
� Overall direction, life-stage, mix, characteristics and value proposition around innovation
Business Strategy
� Overall objectives of the business as defined by corporate vision, mission etc.Business
Strategy
Strategy & Change
19
Elements of the Innovation Agenda define the overall direction for innovation and maintain alignment with the business strategy
Business
Strategy
Portfolio Management
Innovation Organization Management
Risk/Benefit Evaluation
Project Management
Innovation Management & Governance
Knowledge Management
Innovation Performance Monitoring
Incentives and Rewards
Communi-cations
Innovation Agenda
Innovation Strategy
Vision
Innovation Mix
Innovation Model
Definition
Value Proposition
Innovation Enablers
Talent CultureInternal
CollaborationExternal
CollaborationTools &
FrameworksInfrastructure
Element Objectives
� Selecting the desired innovation lifecycle
stage (i.e. pioneer, leader, disruptor,
consolidator, follower)
� Establishing the organization’s overall
direction regarding Innovation and ensuring
alignment with defined business strategy
� Defining the desired mix of innovation (i.e.
business model, products and services,
segments and markets, operations,
channels)
� Defining the fundamental innovation model
characteristics (i.e. formal vs. adaptive;
specialized vs. disseminated; open to
external ideas vs. closed; integrated in LOB
vs. segregated in separate organization)
� Determining and communicating the value
proposition desired from innovation
Innovation Strategy
Vision
Innovation Mix
Innovation Model
Definition
Value Proposition
Innovation Agenda
Strategy & Change
20
Innovation Management & Governance elements provide the structures, processes, frameworks and tools to manage innovation
Business Strategy
Portfolio Management
Innovation Organization Management
Risk/Benefit Evaluation
Project Management
Innovation Management & Governance
Knowledge Management
Business Value
Analysis
Incentives and Rewards
Communi-cations
Innovation Agenda
Innovation Strategy
Vision
Innovation Mix
Innovation Model
Definition
Value Proposition
Innovation Enablers
Talent CultureInternal
CollaborationExternal
CollaborationTools &
FrameworksInfrastructure
Innovation Management & Governance Element Objectives
� Tracking, monitoring and analyzing the
portfolio of innovation projects from
inception to completion
� Managing resources within the innovation
organization
� Developing criteria and benchmarks to
evaluate risks associated with the
innovation portfolio
� Managing and reporting on individual
projects against timeline and budget
� Collecting, organizing, storing and
distributing corporate innovation knowledge
� Developing, tracking and reporting
individual and organizational KPIs to asses
the business value of innovation
� Creating mechanisms to reward individual
and team performance
� Systematic internal and external
communications around innovation
Portfolio Management
Innovation Organization Management
Risk/Benefit Evaluation
Project Management
Business Value
Analysis
Knowledge Management
Incentives and Rewards
Communi-cations
Strategy & Change
21
Innovation Enablers provide necessary support for execution of the overall innovation process
Business Strategy
Portfolio Management
Innovation Organization Management
Risk/Benefit Evaluation
Project Management
Innovation Management & Governance
Knowledge Management
Business Value
Analysis
Incentives and Rewards
Communi-cations
Innovation Agenda
Innovation Strategy
Vision
Innovation Mix
Innovation Model
Definition
Value Proposition
Innovation Enablers
Talent CultureInternal
CollaborationExternal
CollaborationTools &
FrameworksInfrastructure
Innovation Enablers Element Objectives
� People assets assigned to innovation, and
through the company
� Organization personality and innovation
archetype as defined by assumptions,
values, norms, behaviors
� Amount of collaboration (both horizontally
and vertically) within the organization
across various LOBs and divisions
� Amount of collaboration between the
organization and other external businesses,
institutions and/or people
� Methods and tools to support the various
phases of the innovation cycle
� Systems, environments and internal IT
processes in place to support development
and testing of innovations
Talent
Culture
Internal Collaboration
External Collaboration
Infrastructure
Tools & Frameworks
A company’s individual innovation culture needs to be fully understood to appropriately structure and invigorate an innovation program
Strategy & Change
22
By understanding the existing corporate culture and innovation archetype, the innovation enablement approach can be customized
� “Bottoms up” approach
� Content with “leading from
behind”
� Fully uses employees
� Recruited for creativity
and passion
� Well-stated innovation
goals for individuals
� Effective stage gate
process, pilots and trials
� Clear metrics of success
and failure
� Environments that
allow experimentation
� Generates Large number
of ideas – mainly internal
Marketplace of ideas (16%)
En
vir
on
men
tP
rocess
Peo
ple
Lead
ers
hip � “One man show”
� Leader determines direction of
innovation & selection of ideas
� Adept at the teamwork
necessary to execute leaders’
plans
� Fast implementation of select
ideas
� Portfolio maps and strategic
plans to link executive vision to
daily activities
� Few inter-dependencies with
outside parties
� Select ideas generated and
pursued
� Involved leadership
� Sets priorities, raises urgency,
and allocates resources
� Small groups dedicated
to problem-solving
� Strong team culture
� Fewer ideas, with strong formal
vetting process
� Strong focus on cross-functional
teams for rapid execution
� Diffuse product lines impossible
for a small set of visionary
individuals to control
� Rigorous scanning
� Leadership sets framework for
collaboration
� Ideas generated with partners &
customers
� Collaborators
� Empowered to make deals with
outside vendors
� Robust stage gating and
implementation mechanism
� Frequent pilots and trials,
involving partners and
customers
� Understanding of customer
needs and partner participation
� White space innovations
Visionary leader (22%)
Innovation through rigor (37%)
Innovation through collaboration (25%)
Source: IBM Innovation Archetype research and analysis
A research study of 174 organizations across 24 countries and a broad set of industries, identified four unique innovation models (or archetypes) that represent how companies innovate
Strategy & Change
23
The Innovation Cycle represents an iterative process for assessing capabilities and ideating, developing and realizing innovations
Innovation Cycle
Capability assessment� Identify and assess innovation capabilities, structures,
processes, assets, tools, methods and innovation archetype (generally restricted to the first cycle)
Sensing and Envisioning� Obtain inputs into, and scope the innovation effort through
activities which may include trends analysis, scenario envisioning, area identification and selection
Ideation� Leverage various techniques and tools to conceive ideas
around the innovation areas
Evaluation� Prioritize and select a set of high value ideas for each defined
innovation area for future investment and development
Development� Refine selected ideas through additional research, compliance
assessment, clear business model articulation, full business case development, etc.
Realization� Execute, release or implement the idea
Capability Assessment
of the client organization
Sensing & Envisioning
of inputs into the innovation process
Ideation
around identified areas
Evaluation
of ideas identified
Development
of selected ideas
Realization
of ideas through execution
Strategy & Change
24
Combining the Innovation Framework and the Innovation Cycle provides an integrated, comprehensive approach to expanding innovation within a corporate environment
� The Innovation framework summarizes all
the elements necessary to align strategies
and implement robust structures and
processes to support innovation.
� The Innovation Cycle provides a timeline
and engine to drive and capture innovative
ideas and initiatives.
� Without a supportive organization, innovative
ideas are unlikely to be embraced or
managed effectively.
� Without clear timelines and an engine, even
the most innovative organization may not
deliver practical results.
Capability Assessment
of the client organization
Sensing & Envisioning
of inputs into the innovation process
Ideation
around identified areas
Evaluation
of ideas identified
Development
of selected ideas
Realization
of ideas through execution
Business Strategy
Portfolio Management
Innovation Organization Management
Risk/Benefit Evaluation
Project Management
Innovation Management & Governance
Knowledge Management
Business Value Analysis
Incentives and Rewards
Communi-cations
Innovation Agenda
Innovation Strategy
Vision
Innovation Mix
Innovation Model
Definition
Value Proposition
Innovation Enablers
Talent CultureInternal
CollaborationExternal
CollaborationTools &
FrameworksInfrastructure
By coordinating the innovation framework and the innovation cycle, measurable benefits and growth from innovation are possible