ROI: How studios increase efficiency, reduce costs and improves quality of content

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Sunday, March 1, 15

THE WORKFLOW BACKBONE

PRE-PRODUCTION PRODUCTION POST-PRODUCTION

# of

ASS

ETS

SCRIPT

RESEARCHPRODUCTION PAPERWORK/CALL SHEETS

STORYBOARDS

CONCEPT ART

SET DESIGN

SCOUTINGLOCATIONS

CASTING

COSTUMES

PROPS

PREVIZ3D MODELS POST VIZ

VFX TURNOVERSVFX DELIVERIES

DAILIESCAMERA REPORTS

EDITORIAL

PRODUCTION STILLS

TRAILER CUT DVD FEATURES

DI / CONFORM

EPK

MARKETING

ASSET ARCHIVE

FILM RELEASEDVD/ BD/ VOD RELEASE

ARCHIVE & REUSE

Sunday, March 1, 15

CENTRAL HUB

OUTSIDE VENDORS

VFX, Trailer House, AV Producers,

etc.

PRODUCTPARTNERS

LOCATIONS

CASTING

EDITORIAL

SOUND

MARKETINGART

CORE

RESEARCH

PRODUCTION

VFX

Sunday, March 1, 15

OUTSIDE VENDORS

VFX, Trailer House, AV Producers,

Etc.

PRODUCTPARTNERS

CASTING

MARKETINGART

GAMES

PUBLISHING

CONTENTDISTRIBUTION

PRODUCTION

CREATIVE

PRODUCTPLACEMENT

PRODUCTION

RESEARCH

REVIEW &

APPROVE

CORE

Sunday, March 1, 15

DIGITAL STUDIO REVOLUTION

&

Sunday, March 1, 15

Marvel’s Asset Management Challenge

1. GLOBALLY DISTRIBUTED STUDIO AND PRODUCTIONS

2. FIND A WAY TO PRESERVE ASSETS FOR FUTURE USE

3. SECURITY

7. INCREASE EFFICIENCY

8. MAXIMIZE PROFITS

4. SCALABILITY

5. FILE AGNOSTIC

6. DEVICE AGNOSTIC

RE-INVENT THE STUDIO

Sunday, March 1, 15

1. INGEST

5th Kind’s Asset MissionMAKE TECHNOLOGY TRANSPARENT

2. ORGANIZE3. CONVERT4. SEARCH5. ACCESS CONTROL6. TRACKING7. COMMUNICATION & APPROVALS8. DISTRIBUTION9. ARCHIVE10. OPEN AND CONFIGURABLE

Sunday, March 1, 15

PRODUCTION

CHALLENGE• Studio Marketing requires a huge amount of elements to do their job.• Tens of thousands of assets are generated for marketing throughout a

production• Department heads are bombarded by Studio Marketing to turn over

elements • Elements must be the “right assets” and kept highly secure throughout the

review and vendor processes

SOLUTION• 5th Kind shields the production from the onslaught of Studio requests • Security is built into the sharing and review process• Legal & Clearance participate efficiently

Sunday, March 1, 15

CHALLENGE• Every trailer vendor receives a package each day with every approved daily • Every video is gets a baked watermark and distributed

STUDIO MARKETING

SOLUTION• Very quick turnaround times• VFX can prioritize work and can download source files• Sales has early and instant access to a sizzle reel they can start using• All groups are instantly updated with emails linking them to the

appropriate files• Status access controls simplify security

Sunday, March 1, 15

PRINT CHALLENGES• For a typical production, Actors review approximately 30,000 stills• When stills are approved, the status change provides access to Marketing

which creates packages to send to Vendors

STUDIO MARKETING

SOLUTION• Very quick turnaround times• Print vendors create composites during production, allowing for

additional shots to be captured on a set before it’s struck• The correct stills are used based on accurate talent approval• All elements remain watermarked during early production, allowing

vendors access to the original files only after final approval

Sunday, March 1, 15

ARCHIVE CHALLENGESSTUDIO

• Marketing, Branding, and Business Assets• All previous campaigns including Print, TV and Social Media, marketing events & campaigns,• Sizzle Reels, Toys etc.• Legal and Clearance documents• Scripts• VFX Elements

PRODUCTION • Pre-production elements including artwork, storyboards & pre-viz, locations, set & production

design• Script versions, Call sheets, day out of days, etc.• Dailies, Rough Cuts, VFX Turnovers, MPAA screeners, etc.• Sound Effects Element Library for reference and re-use

PUBLISHING• All of Marvel Comic Books properties• Artwork, Concept Design, manuscripts • Characters, campaigns, toys and vendor submissions

STUDIO ARCHIVES

Sunday, March 1, 15

STUDIO ARCHIVES

SOLUTION• All elements are searchable with a thumbnail view to provide visible

results, further narrowing a search• Comic research library provides on-the-fly association of characters to

themes, campaigns, stories, concept & toy design, etc.• All elements have notes, clearance & legal documents and comments,

reviews & approval status associated• Access to everything is secure and trackable, with a full audit history of

who has reviewed what and when.• Footage in the system is searchable with multiple custom tagged

associations, allowing for resale as stock footage• Proxy views remain on line in perpetuity for instant, visible search results.• Assets are now easily accessed and can be monetized

Sunday, March 1, 15

BENEFITS SUMMARY

Sunday, March 1, 15

BENEFITS & SAVINGS

REAL-STUDIO RESULTS

• Eliminates needless physical distribution of production materials, DVDs and scripts saving thousands of dollars per production

• Open APIs and consistency in the meta structure of data and assets saves tens of thousands of dollars in man hours required to fix naming conventions and inconsistent vendor deliveries.

• Saves hundreds of man hours and system rentals in automating functions like watermarking, FTP distribution, screener distribution, etc. saving tens of thousands of dollars per production.

• Single, central repository provides maximum reuse, and monetizes investment in assets - Tens to hundreds of thousands saved per production

• Streamlines and documents the review and approval process saving miscommunication and potentially hundreds of thousands of dollars in lost time and VFX do-overs.

• Re-invents the actor review and approval process for production stills saving hundreds of thousands of dollars per production and keeping the talent, PR and Marketing teams functioning smoothly

• Real-time sync with remote production units provides unparalleled transparency to on-location progress

Sunday, March 1, 15

BENEFITS & SAVINGS

REAL-STUDIO RESULTS (cont.)

• System security mitigates loss and stops leaks before they happen, saving the studio potentially millions in lost revenue

• Studio products distributed to 200 airline partners through the system, along with MPAA screeners and the ability to expire access to any time

• Efficiencies allow the creative process to continue right up to the end of the delivery timeline:• Better production meetings• Faster decision making• Accurate execution• Quicker review with more iterations• Faster turnover of source files allows for easier completion• Faster time to market

• In addition to saving the Studio potentially millions of dollars per year, this system is helping the filmmakers and the studio create better products

Sunday, March 1, 15

THANK YOUsteve@5thkind.com

Sunday, March 1, 15