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Roger Taylor, CEO at Quadriga present the changing market and Quadriga's new vision and strategy at the Philips 2011 Partner Seminar at the Renaissance Amsterdam Hotel on Sept 22, 2011.
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A changing market & Vision…….
Roger Taylor CEOSeptember 2011
Agenda
1. Introduction
2. Changing Market
3. Vision & strategic response
Change...........
“Home” has overtaken “Hotel”
Hotel
Home
“Home” has overtaken “Hotel”
Hotel
Home
“Home” has overtaken “Hotel”
Hotel
Home
Guest behaviour
Technological Content Financial
Guest behaviour
Technological
2
4
6
8
10
HSIA device utilisation / 1m room nights
2006 2007 2008 2009 2010
Wifi
Wired
Source: Nick Price Mandarin Oriental
Guest behaviour
Technological
2
4
6
8
10
HSIA device utilisation / 1m room nights
2006 2007 2008 2009 2010
Wifi
Wired
Source: Nick Price Mandarin Oriental
Content
OTT v PayTV
Guest behaviour
Technological
2
4
6
8
10
HSIA device utilisation / 1m room nights
2006 2007 2008 2009 2010
Wifi
Wired
Source: Nick Price Mandarin Oriental
Content Financial
OTT v PayTV
Interactive system economics
BUT economics do improve with a Bundled Offering
Property skill gap acceleratingC
ompl
exity
Property skill gap
# of hotel technical staffPMS
CRES
HSIA
IRES
VOIP
Smart Room
1995 2003 2005 2008 2010
Source: Nick Price Mandarin Oriental
Corporate dynamics
Procurement Marketing
BrandsOwners
Accelerating
technology cycle
Solutions emerging for the lower and mid-market
0/1* 2* 3* 4* Total No of rooms (000's) 601 1,412 1,832 1,355 5,200
% 12% 27% 35% 26% 100%
Chains 120 269 428 534 1,351Independents 481 1,143 1,404 821 3,849
Approximate market value (€'bn) 4 19 28 31 825% 23% 34% 37% 100%
Quadriga room distributionSensiq 100% 100%Genesis 5% 30% 65% 100%CTV 20% 30% 30% 20% 100%Total 4% 10% 29% 56% 100%
Solutions emerging for the lower and mid-market
0/1* 2* 3* 4* Total No of rooms (000's) 601 1,412 1,832 1,355 5,200
% 12% 27% 35% 26% 100%
Chains 120 269 428 534 1,351Independents 481 1,143 1,404 821 3,849
Approximate market value (€'bn) 4 19 28 31 825% 23% 34% 37% 100%
Quadriga room distributionSensiq 100% 100%Genesis 5% 30% 65% 100%CTV 20% 30% 30% 20% 100%Total 4% 10% 29% 56% 100%
19
WHERE WILL BE IN THE FUTURE?
Vision
Convergence
Double Play / Triple Play
Network
HSIA
Audio visual
Convergence
Double Play / Triple Play
Network
HSIA
Audio visual
Operational efficiencies
Manage the “Bandwidth Challenge”
Seamless guest experience
Extended technological & economic relationship
Before / During / After hotel visit
Guest technology:catch-up or excitement?
Hotel technology:economic excitement
• Free v Fee• Internet (Tiered pricing, Managed bandwidth)
• TV (standalone & features)
• Content• “Technology fee”
• Bundled offerings
• Indirect revenue (in & out of the hotel)
• Hotel services• Advertising• 3rd parties
• Technology future proofing
Differentiated platforms & service
Sensiq
Sensiq-Lite / Net TV
PremiumMid-market
Budget
Smoovie / MyChoice
Wifi & Network
Further thoughts
• Nomadix, Micsystems............
• IP - Self regulation?
Change...........
