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http://www.comscore.com/Insights/Press_Releases/2014/5/comScore_Reports_56_1_Billion_in_Q1_2014_Desktop_Based_US_Retail_ECommerce_Spending_Up_12_Percent_vs_Year_Ago
http://www.forrester.com/US+Mobile+And+Tablet+Commerce+To+Top+293B+by+2018+Total+eCommerce+To+Hit+414B/-/E-PRE7004
internetretailing.net/2014/02/while-mobile-is-creating-a-breed-of-super-shoppers-that-account-for-70-of-uk-retail-spend-study-goes-on-to-find/
http://www.factbrowser.com/facts/
www.nextopia.com
#1 Global Provider of eCommerce Site Search
@nextopia
& Navigation Solutions
11.5%of entire digital
commerce industry
$63.5
TOTAL DIGITALQ1 2014
mCOMMERCEQ1 2014
mCOMMERCEQ3 2014
which putsmCommerce at
$63.5billion
$7.3billion
$6.7billion
SPENDING TOTALS
DEVICES USED
38%of sales were from tablets
62%of sales were from smartphones
ANTICIPATED GROWTH
$294 is the estimated amount mCommerce will reach
billion
2018
25% 75%
BIGGEST PURCHASE CATEGORIES
MEDIAMATERIALS
CONSUMERELECTRONICS APPAREL
more likely to browse and shop on mobile devices
st.
& e
b.
MOBILE SUPER SHOPPER
18%of frequent online shoppers is composed of these “Super Shoppers”
hails from the United Kingdom
70% of online sales in the UK are contributed by them
split between male and females evenly, and likely to be between 25-44 years of age
THE RISEOF
mCommerce
2014 MCOMMERCE HOLIDAY SALES
million
million
$361
$436
million
$548
THANKSGIVING
BLACK FRIDAY
CYBER MONDAY
MEDIAMATERIALS
CONSUMERELECTRONICS APPAREL
BIGGEST PURCHASE CATEGORIES