1
Sourced From: http://www.comscore.com/Insights/Press_Releases/2014/5/comScore_Reports_56_1_Billion_in_Q1_2014_Desktop_Based_US _Retail_ECommerce_Spending_Up_12_Percent_vs_Year_Ago http://www.forrester.com/US+Mobile+And+Tablet+Commerce+To+Top+293B+by+2018+Total+eCommerce+To+Hit+414B/ -/E-PRE7004 internetretailing.net/2014/02/while-mobile-is-creating-a- breed-of-super-shoppers-that-account-for-70-of-uk-retail-spend-study-goes-on-to-find/ http://www.factbrowser.com/facts/ www.nextopia.com #1 Global Provider of eCommerce Site Search @nextopia & Navigation Solutions 11.5% of entire digital commerce industry $63.5 TOTAL DIGITAL Q1 2014 mCOMMERCE Q1 2014 mCOMMERCE Q3 2014 which puts mCommerce at $63.5 billion $7.3 billion $6.7 billion SPENDING TOTALS DEVICES USED 38% of sales were from tablets 62% of sales were from smartphones ANTICIPATED GROWTH $294 is the estimated amount mCommerce will reach billion 2018 25% 75% st. & eb. MOBILE SUPER SHOPPER 18% of frequent online shoppers is composed of these “Super Shoppers” hails from the United Kingdom 70% of online sales in the UK are contributed by them split between male and females evenly, and likely to be between 25-44 years of age THE RISE OF mCommerce 2014 MCOMMERCE HOLIDAY SALES million million $361 $436 million $548 THANKSGIVING BLACK FRIDAY CYBER MONDAY MEDIA MATERIALS CONSUMER ELECTRONICS APPAREL BIGGEST PURCHASE CATEGORIES

Rise of mCommerce and Mobile Growth

Embed Size (px)

Citation preview

Page 1: Rise of mCommerce and Mobile Growth

Sourced From:

http://www.comscore.com/Insights/Press_Releases/2014/5/comScore_Reports_56_1_Billion_in_Q1_2014_Desktop_Based_US_Retail_ECommerce_Spending_Up_12_Percent_vs_Year_Ago

http://www.forrester.com/US+Mobile+And+Tablet+Commerce+To+Top+293B+by+2018+Total+eCommerce+To+Hit+414B/-/E-PRE7004

internetretailing.net/2014/02/while-mobile-is-creating-a-breed-of-super-shoppers-that-account-for-70-of-uk-retail-spend-study-goes-on-to-find/

http://www.factbrowser.com/facts/

www.nextopia.com

#1 Global Provider of eCommerce Site Search

@nextopia

& Navigation Solutions

11.5%of entire digital

commerce industry

$63.5

TOTAL DIGITALQ1 2014

mCOMMERCEQ1 2014

mCOMMERCEQ3 2014

which putsmCommerce at

$63.5billion

$7.3billion

$6.7billion

SPENDING TOTALS

DEVICES USED

38%of sales were from tablets

62%of sales were from smartphones

ANTICIPATED GROWTH

$294 is the estimated amount mCommerce will reach

billion

2018

25% 75%

BIGGEST PURCHASE CATEGORIES

MEDIAMATERIALS

CONSUMERELECTRONICS APPAREL

more likely to browse and shop on mobile devices

st.

& e

b.

MOBILE SUPER SHOPPER

18%of frequent online shoppers is composed of these “Super Shoppers”

hails from the United Kingdom

70% of online sales in the UK are contributed by them

split between male and females evenly, and likely to be between 25-44 years of age

THE RISEOF

mCommerce

2014 MCOMMERCE HOLIDAY SALES

million

million

$361

$436

million

$548

THANKSGIVING

BLACK FRIDAY

CYBER MONDAY

MEDIAMATERIALS

CONSUMERELECTRONICS APPAREL

BIGGEST PURCHASE CATEGORIES