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www.respage.com
RespageWhatDo for Ginkgo
www.respage.com
Respage Social Media Platforms for the Multifamily Industry
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The Changing Landscape of Multifamily Marketing
Newspapers
Apartment guides
Internet listing sites
Property management and community websites
SEO and PPC
Social Media
timeline
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How Social Media Shifts the Conversation
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Any consumer can easily (and at no cost) use the web as a publishing platform
You no longer control the conversation… and by the way, your prospects are more likely to trust a complete stranger than you
Responses are time stamped so timely responses are required
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Challenges of Marketing in a Social World
Building brand and reputation in a world where you don’t control the conversation
Responding to consumers talking about you in a timely and appropriate manner
Social networking platforms preferred by younger residents – need to build systems to manage customer communication
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Opportunities of Marketing in a Social World
Allows you to sell your “softer side”
Additional platforms provide search engine optimization opportunities
Build interaction and engagement within resident community
Eliminate printed communications/go “green”
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Facebook and Twitter
More than 1 billion active users
Approximately 160 million Facebook users in
the US
More than 500 million registered
users
340 million tweets and 1.6 billion
search queries every day
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What is Respage?
Respage is a social media management solution created especially for the multifamily industry
Full service and self service social media management platforms available
Respage is used by
Hundreds of apartment communities
Some of the largest and most well-respected national and regional property management companies
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Why Respage Full Service Solutions?
You don’t have time
You’re not sure where to start
You want site level to stay focused on leasing and resident relations
Respage knows the multifamily industry
10+ years as a multifamily vendor
Managing almost 1000 social media campaigns for apartment communities
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How Respage Can Help
Effective, easy to implement service that helps property managers communicate with, listen and respond to their residents.
Help implementing the social media initiatives you don't have the time or expertise to execute in house.
Goals: help you facilitate communication, improve customer service and resident retention, increase leads
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Exactly What Do You Get with Respage?
Posting of your content to social networks
(e.g. Facebook, Twitter & more)
We monitor and respond to comments made on your social media pages
Property and community level account management
Dashboard that provides access to analytics and self service posting and monitoring social media tools
Optional content development services available
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Posting
Submit new posts to
[email protected] or use
our online form
One email is all you need to post
to Facebook, Twitter & more
All posts made within one
business day
Login available for last minute /
emergency posts
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Monitoring
No need to monitor social media pages throughout the day
Respage will respond to general comments or get in touch with you when specific answers are required
All comments read and manually classified to ensure accurate reporting on social media usage and sentiment
Notification sent when responses are made on your behalf
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Account Management
Account managers assigned at both the community and property management/marketing level
Rollout includes web-based training for site personnel
Monthly calls to discuss strategy and results as well as provide retraining
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Results with Respage
Better communication More consistent and timely Encourages bi-directional communication Lets residents communicate their preferred way Requires less of your time
Keep focused onsite prospect/resident interactions Avoid time consuming day-to-day social media posting and
monitoring management Limits interruptions
More consistent posting
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Introducing Respage Express
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Self service social media platform
Key features Post to
Facebook, Twitter, WordPressblogs, YouTube and more
Monitor and respond to comments posted on Facebook, Twitter, YouTube and your blog
Monitor your reputation on major rating and review sites including ApartmentRatings.com, Yelp, Citysearch and Google+ Local
Reputation monitoring via Google Alerts
Email alerts
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Introducing Respage Express
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Manage social media for multiple communities Easily monitor and manage social media for one or hundreds of communities Additional logins available so property and regional managers can access their
campaigns and analytics
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Frequently Asked Questions
What is your minimum contract length?
3 months
Do I need to use your moderation or content service?
No, both moderation and content services are optional and can be easily added or subtracted from your service
How many companies work with you?
We currently assist about 1000 communities with some aspect of social media or reputation management.
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For More Information
Schedule webinar [email protected]
Get more information www.respage.com
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