We are researching channel 4 documentary advertisements. This includes posters and double page spreads from a listings magazines focussing on documentary. We are doing this so we can follow the style and create our own for our documentary which we are making on village life which is also targeted at a channel 4 audience.

We have found that channel 4 follow certain elements when creating double page spreads for magazines. They are consistent in order to create an image and identity for their channel.

The visual style is important so it becomes unique and so it can be recognised separately from other channels.

The primary element is the logo, this is initially how we as an audience recognise that it Is a channel 4 production.

Other important elements which channel 4 use are:• Colour• Type of voice• Imagery• Typography

Here is an example of a double page spread from channel 4, as they each have the same elements, all channel 4 spreads will be similar to this.

The headline font is always placed in a text box for C4.

The URL directs the reader to a relevant web page and is positioned in a particular way.

Headline is again placed in a text box

Titles are short and memorable

Logo is positioned correctly and is the correct size.

The Logo

The channel 4 logo is designed to be reproduced/used at a minimum height of 10mm. On the web the minimum size of the logo is 30 pixels deep. There is no maximum size at which it can be reproduced.

The facia of the logo on a print is invisible so it mixes with the background and surroundings. Many brands place their logos in the bottom right position of the page. However Channel 4 places its logo in a distinctive centre right position. This is unique to the channel and is therefore instantly recognisable.

Isolation AreaThe channel 4 identity should always be surrounded by a minimum space. This area of isolation ensures that headlines, text or any other visual elements do not over power or distract the logo.

For example:

logo height = 10 mm

area of isolation = 3 mm

around all sides of the logo

This area of separation is a

minimum and should be

increased wherever possible.

A margin of clear space

equivalent to 0.3x is drawn

around the logo to create the

invisible boundary of the area

of isolation.

The ‘four’ in Channel 4 shouldalways be a numeral. The onlyexception to this rule is whenthe formal title Channel FourTelevision Corporation is used.Below are the correct titles forthe channel.

Colour

When placed over aphotograph or illustration the

colour of the logo may betaken from the image.

Alternatively, the logo may beblack or white.

Here are some examples:

FontsFACTUAL PROGRAMMES AND PROGRAMMES FOR THE DEAF• Standard Definition: Arial Narrow font, size 30 linear or 34

anamorphic, with a ghost box enclosing each line of text separately; no outline.

• Text should be limited to a maximum 42 characters per line.

What are we doing?For our double page spread we have decided to use a photograph which we have taken especially for the purpose of this task. It will be of Charlie who is participating in and presenting our documentary, he will be stood with a sign or stone introducing the village which we have used and been getting involved with. We will then choose fonts and colours which compliment the image.