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Innovation is a constant struggle for any organization, but what do you do once you have been deemed irrelevant and innovation stagnant? The hardest part in changing external opinions is in giving up control over your development path, allowing your community to guide your future. It all starts with asking them, “What do you want us to do?”. This session will explore how to build a developer network community to reinvigorate your company innovation, taken from building two highly successful company developer networks. We’ll look at how to track success metrics, begin engagement, and change towards an innovative development model.
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Reinvigorating Stagnant Innovation
Through Your Developer Network
Jonathan LeBlancHead of Developer Evangelism (North
America)PayPal | DeveloperTwitter: @jcleblanc
My Track Record: 1-1-1
A Thousand Tiny Cuts
The Small Budget Conundrum
Developers != Proft
Long Tail Developers
No Exec Buy In
Building Innovation
1 Event Manager
1 Marketing Manager
2 Evangelists
Making the Old New Again
Startups as an Innovation Source
Contacts and Categories
Categories to Trends
Trends to Innovation
Thought Leadership
Keeping Your Group Alive
You’re a Cost Center
Metrics
audience
contactable
events
meetups
hacks
incubators
startups
followers
online views
Internal Evangelism
Bringing Value Back
Thank You!http://slideshare.net/jcleblanc
Jonathan LeBlanc (@jcleblanc)Head of Developer Evangelism (North
America)PayPal | DeveloperTwitter: @jcleblanc