CL 2012 Template

Session ID-BRKGS-2004Reducing Energy Consumption from the Core to the Edgewith JouleX and Cisco EnergyWise

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Josef Brunnerfounder and chief architectJouleX

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#

Enterprise Energy Management

Quickly identify energy waste

Reduce energy usage and costs

Lower carbon emissions

Agentless, network-based architecture means no costly agentsSave Energy, Save Money, Save the Environment

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#3

JouleX: Enterprise Energy ManagementLeader in the Enterprise Energy Management spaceFounded in 2009 with offices across Europe, Asia and the USFounders have deep networking and security background including founders of Internet Security Systems (ISS)Privately held, venture backed.

Flagship product: JouleX Energy Manager (JEM) v3.0, patent-pending technologyIndustry awards of note

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Several Drivers for Explosive Growth in the Energy Management Market

EnvironmentRegulatory RequirementsData Center

Corporate Citizenship

Escalating Energy PricesCompetitivePressures

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Identifying Energy Waste

EnergyNeeded

Actual Energy Usage

ENERGY WASTEIT & FACILITIES INFRASTRUCTURE$$

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Monitor, Analyze and Control Energy

MonitorAnalyzeControlMeasure Energy Consumption and Utilization of ALL network-connected devices and systems:

Distributed Office NetworkPCs, MAC, VoIP phones, access points, copiers, printers, etc.Data CenterServers, routers, switches, storage Facilities HVAC, Lighting, PDU Powerful Energy IntelligenceEnergy CostEnergy UsageEnergy ReductionCarbon EmissionsDate/TimeLocationCost Center Event Based Policy Rule Based Policy Energy Use Simulation ROI Modeling Device Utilization Load AdaptiveTM ComputingENERGY USAGE

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#For All Network Based Devices And Systems

Data CenterDesktopsThin ClientsPrintersAccess PointsServersVoIP PhonesVideo CamerasLaptopsIBM MainframesBlade ServersMACsCore SwitchesServers

CRAC

PDU

UPSDistributed Office NetworkHVAC

Lighting

CPUs

Storage

Virtualized Servers

RoutersSwitches

Facilities

Access Control System

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Quick Time To Value

NETWORKCONFIGURATIONCHANGES

SOFTWAREAGENTS

EXPENSIVEHARDWAREMETERS

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#

Consolidated Energy Dashboard for all your IT and Facilities InfrastructureActive Directory/LDAPSystems and Asset ManagementAccess Control/ BadgeManagementBuildingAutomationVoIP

NetworkManagement

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#How Much Could I Possibly Save

What-If Scenarios

Scenario #1Scenario #2Scenario #3Save $XSave $YSave $ZSANDBOX

Policy

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Asset ConnectorsTime-Based

Facilities:Set Points

Distributed Office:PC Power MgmtWireless Access PointVoIP Handset

Event-BasedDemand Response: Respond to Energy events with policies

Systems Management: Integration with Systems Management tools and user authentication events

Location-Based

Using GPS Smart Phone and Badge Management

Integrates with:FacilitiesPC Power MgmtVoIP Handsets

Data CenterLoad Adaptive NetworkingScale switch performance based upon network load

Enable EEE in the DC

Load Adaptive ComputingScale server performance based upon utilization

Maximize VM Energy Efficiency

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#

JouleX Energy Manager Architecture Discovery & Measurement Analysis & Simulation Policy & Control Reporting & Decision Support

CloudSNMPWeb ServicesIntel DCMCisco EnergyWisePoENon-PoEData CenterFacilities

Distributed OfficeIPMIWMIvProSSHBacNETLonWorksModBUSEnterprise EnergyReportingJouleX EnergyManagerDevices &Systems

MobileGPS

Employee Portal

Fieldserver- Echelon

Energy Manager

Non-IP

Data CenterFacilities

Distributed Office

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#

13

Map Server Energy Consumption with Utilization

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Set Energy Policies for Optimization

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Sustainable Procurement: Energy as a Purchasing Factor

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Realtime Enterprise-wide Energy Visibility

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#Set Alerts for Data Center Energy Thresholds

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#

Detailed Reports on Device Utilization

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#

Case Study

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#20

For now, lets take a look at some of those facts I just mentioned:At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business. And just last yearU.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.

Visibility: Device Power Consumption? 10.000 Switches 58.000 ATM Devices 250.000 Thin Client & Fat Client Desktops & Monitors

The Challenge for a Large Bank in Europe

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#21They wanted visibility into how much energy their devices consumed..

Specifically they wanted to look at 10,000 switches58,000 ATM (automated teller machines) devices250,000 thin client and fat client desktops and monitors For now, lets take a look at some of those facts I just mentioned:At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business. And just last yearU.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.

JouleX Energy Manager (JEM)andCisco EnergyWise

The Solution

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#22At the time, they had no ability to control the power state of these devices. So, together with Cisco EnergyWise and using JOULEX, we were able to For now, lets take a look at some of those facts I just mentioned:At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business. And just last yearU.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.

With JouleX Energy Manager (JEM) and Cisco EnergyWise, the customer was able to:

Measure Energy Consumption Measure Utilization Compare Energy Efficiency of Switching Devices Forecast Precise Energy Demand

The Solution

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#23Measure Energy Consumption and utilization of all devices remotely over the networkForecast Energy DemandAnd also provide what we call sustainable procurement which is the ability to Compare the Energy Efficiency of any IP device. In this case it was Network Switching DevicesUsing JouleX, they identified their network energy hogs and upgraded to more energy-efficient Cisco EnergyWise equipment and controlled the energy consumption of devices. As a result of this information, the customer has implemented new energy reduction policies for their switches during low and idle utilization periods. For now, lets take a look at some of those facts I just mentioned:At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business. And just last yearU.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.

50% Energy Cost Reduction

Estimated Annual Savings = 24 Million Per Year

Bottom Line

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#24The end result was a 50% reduction in energy costs which is about 24 MILLION Euros a year. This project has been so successful, this client now rolling our JouleX across their data centers and in its distributed enterprise environment for VoIP telephones, printers, PCs, and servers.

Our solution, is so simple, that one of our other customers told us we were able to do more for them in 2 HOURS what took an agent-based competitor over 2 YEARS! Hows that for amazing! For now, lets take a look at some of those facts I just mentioned:At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business. And just last yearU.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.

Up to 60% Reduction in Annual Energy Costs Significant ROI in 3-6 Months Reduced Carbon Footprint Good for the EnvironmentSummary

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#25

For now, lets take a look at some of those facts I just mentioned:At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business. And just last yearU.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.

JouleX Energy ManagerFor EnergyWise

Further reduce costs by extending EnergyWise from the core to the edge Get the most from other Cisco investments: VoIP (deep sleep feature)Unified Computing System (UCS) (power-capping)PoE Plus and Virtual Desktop Infrastructure (VDI) Try it FREE today! www. jouleX.netSee JouleX and Cisco EnergyWise in Action: Booth G7

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#26If so, then JouleX is the solution for you. We have the experience, background and the partnership with Cisco to do just that for you. JouleX; the pioneering leader in sustainable energy management systems for the enterprise has just added full Cisco EnergyWise capabilities into our product.JouleX Energy Manager for EnergyWise allows you to further reduce costs by extending Cisco EnergyWise from the core to the edge, across every device connected to the network.Get the most from your other Cisco investments including as it supports advanced features such as:-VoIP and the deep sleep feature-UCS and the ability to do power capping-POE and VDI

Best of all, we are offering the product absolutely FREE to try for 90 days. We are convinced you will be surprised at just how much energy you care currently wasting that you could be saving!

For now, lets take a look at some of those facts I just mentioned:At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business. And just last yearU.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.

Thank you.

2012 Cisco and/or its affiliates. All rights reserved.Cisco PublicPresentation_ID#

2009, Cisco Systems, Inc. All rights reserved.Presentation_ID.scr27