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A presentation on why and how talent communities are key in the digital age
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Recruiting in the Digital Age
Community|Social Revolution|Digital Recruiting
3 5 1+
Community
1. Recruiting is Complex
2. Community is good for you
3. Your voice is important
Different Notes
Different Instruments
Different Sounds
Different Gifts
Recruiting is ComplexCareer Site
ATS System
Job Boards
College & Diversity Recruiting
Recruiter Contacts
Job Distributors
Search Engines
Reporting& Analytics
Mobile Recruiting
Employee Referrals
Recruiting Events
RecruitingMicro Sites
Job Aggregators
Sourcing Tools
CRM
Social Networks& Media
PRESIDENTKristen HillAmazon
VICE PRESIDENTKelly ChapelWimmer Solutions
TREASURERTony Muhlenkamp
SECRETARYSilke Habedank,Moss Adams LLP
PROGRAMS TEAM Marcie GlennAnother Source
SOCIAL EVENTSKaren Foster Premera Blue Cross
PROGRAMSJim Hedington Starbucks
PROGRAMSKelly Cartwright The Newman Group,
MEMBERSHIPZoe Stamolis VP, Parker Services
MEMBERSHIPAnnie Rihn Zillow.com
TECHNOLOGY Tom ZinserADP VirtualEdge
TECHNOLOGYMarvin Smith Microsoft
The Sourcing 7 TeamMichelle Geocaris-StarbucksKay Kelison – MicrosoftJeremy Langhans-Starbucks Marvin Smith-Microsoft Tito Magobet –Gates FoundationBryan Reichert—AmazonAmybeth Hale—editor, SourceCon & Fordyce Letter
NWRA Special Interest Group: Sourcing
From WASH to the other WASH
Lance “thelance” Haun
RECRUITING LEADERSHIP
BE A COMMUNITY MEMBER
BE A CHANGE-MAKER
BE A PARTNER
BE A COLLOBRATOR
BE A INNOVATOR
Social Revolution
Social RevolutionInfluences on Recruiting
1. Digital Persona (Traits)
2. Web 2.0 World
3. Segments on the Web
4. Digital Branding
5. Multiple Generations
Digital Divide
Digital Accent
Digital Accent
Digital Accent
Digital Accent
Digital Natives
Digital Immigrants
Digital Retards
Digital Refugee
Facebook Frightens Me
1990-1995 1995-2005 2005- ?
Prehistoric Early Web Web 1.0 Web 2.0
100 million
50 million
450 million
100 million
50 million
450 million
Prehistoric
Pre-Web
Web 1.0
Web 2.0
Mass Marketing-TV, Radio, & Print (used demographics)
Direct Mail, telemarketing, catalogs, etc
(demographics + lifestyle –medical &
diet)
Social web marketing: customers are more in control of what they read, hear & watch
Common Interests•Do (Behaviors)•Feel (Attitudes)•Think (Interests)
•Reputation Aggregators•Blogs•E-communities•Social Networks
Marketing TrendsIt Pays To Advertise
What Does This Mean For Recruiting?
Different Generations
Generation X
Generation Y (Millennial)
An Army of One
You Have Made Them Strong;
We will Make Them Army Strong
Boomers Be All You Can Be
3
Gen
era
tion
sChallenges
Each generation seems to have its own cultural, language and values to which it responds to messages
Recruiting in the Digital Age
Driving Talent Direct To Your Career SiteSearch Engines
Job BoardsJob
Aggregators
College Recruiting
Social Networking
Alumni Recruiting
Diversity Recruiting
ATS/CRM
Employee Referral
Talent Community
Sourcing Tools
Mobile Recruiting
Sent email to “2847”
“1764” or >70% Visited
Interests of Passive Game Prospects
Blogs: Virally Spreading the Word
Small game blogs are known for trolling job postings to find leaked information and break a story.
Sneak Peak
We Still Serve
47
48
49
Marvin SmithTalent Community Development
To request a business card
Text:50500talentcommunity
