All hands on deck; get ready for the age of hyper connectivity! By: Rob Mettler

© PA Knowledge Limited 20141

ALL HANDS ON DECKGet ready for the age of hyper-connectivity!

Rob Mettler, PA Director of Digital Business

@robmettler

8 May 2014



Cisco

We believe that todayonly 1% of what canbe connected in theworld is actuallyconnected


Those hyper connected devices are entering the mainstream…



Claudie Haigneré physician, academic, first European female astronaut and now aFrench Minister suggested at the Paris 2012 World Digital Summit

…we don't go on theinternet anymore, weare in the internet


We are entering the age of hyper-connectivity…

Connected generationConnected generation New business modelsNew business modelsConnectivityConnectivity


Aviva drive – simply a new way to market car insurance or something bigger?


Drive 200 miles, have your driving assessed, get a discount…


Extending the proposition… could it be more than just marketing?

Customer service

Had an accident, use yourapp make a claim, track it

Customer acquisition

Drive well and we’ll give you20% off – you don't pay forothers’ bad driving

Customer retention

Retain my current customers,drive well get 20% off yourrenewal

Theft prevention

Don’t park there!

Attractions or discounts

It’s the weekend and raining, avisit to the cinema. Shopping, ifso here are some coupons

Accident prevention

Poor weather, or accidentblack spot alert the driver

The RHS all figments of Rob’s imagination

Don’t know the area

We can help, the sites theratings, the directions


Glass – another new touch-point, ready for content and data (receive and send)

http://www.fastcoexist.com/3019384/futurist-forum/watch-this-video-imagining-a-future-of-surgeons-wearing-google-glass-in-the-o

http://www.businessinsider.com/google-glass-futuristic-use-cases-2013-5?op=1http://www.businessinsider.com/google-glass-will-totally-disrupt-these-tktk-industries-2013-3?op=1


Micro connected sensors…


Multiplying touch points

Constant innovation

More data

New competitors

More partners

Greater insight

All of which equals more of everything…

More opportunity


But challenges lies ahead….


41. We are able to keep up to date and informed on the latest technicalinnovations/trends

PA Digital Barometer Data based on (270 Respondants)

23%

20%

27%

22%

9%

0%

5%

10%

15%

20%

25%

30%

1 2 3 4 5

Disagree Slightly Disagree Neutral Slightly Agree Agree


25. Awareness of Mobile


10%

14% 13%

29%

35%

0%

5%

10%

15%

20%

25%

30%

35%

40%

What is it? (1) 2 I have heard of it (3) 4 I know what it is and how it canhelp my business(5)


26. Importance for future (Mobile)


9%

2%

9%

26%

53%

0%

10%

20%

30%

40%

50%

60%

It is not important (1) 2 Not sure (3) 4 Very Important for the future (5)


27. Current use of Mobile


22%

26% 26%

17%

8%

0%

5%

10%

15%

20%

25%

30%

Not used (1) 2 Currently used by some areas ofthe business (3)

4 Currently used throughout thebusiness (5)


28. Awareness of Embedded Devices


26%

20%

27%

14%

13%

0%

5%

10%

15%

20%

25%

30%

What is it? (1) 2 I have heard of it (3) 4 I know what it is and how it canhelp my business(5)


29. Importance for future (Embedded Devices)


21%

9%

22%

27%

21%

0%

5%

10%

15%

20%

25%

30%

It is not important (1) 2 Not sure (3) 4 Very Important for the future (5)


30. Current use of Embedded Devices


49%

25%

15%

8%

3%

0%

10%

20%

30%

40%

50%

60%

Not used (1) 2 Currently used by some areas ofthe business (3)

4 Currently used throughout thebusiness (5)


If we are entering the age hyper connectivity, how do you survive and thrive?

PeoplePeople BusinessBusinessTechnologyTechnology


Market changes and opportunitiesNew rivals, new markets and new forces

Market changes and opportunitiesNew rivals, new markets and new forces

Re-imagined customer propositions and experienceNew propositions, new experiences and new channel partners

Re-imagined customer propositions and experienceNew propositions, new experiences and new channel partners

outs

ide

New enablersNew processes and controls

New suppliers and partners

New people, structure and skills

New technology and information

New enablersNew processes and controls

New suppliers and partners

New people, structure and skills

New technology and information

Cultural changesNew mindsets

New strategies

New governance

New KPIs

Cultural changesNew mindsets

New strategies

New governance

New KPIs

All require re-configuration of organisation internally to succeed

insi

deSucceeding in the hyper-connected world demands change on the outside & inside


So how will the age of hyper-connectivity impact your organisation?


JUST IN CASE SLIDES


What is digital? Engagement on the outside, culture and enablers on the inside

DigitalCulture

DigitalEngagement

DigitalEnablers

Culture: The way in which a companybehaves, how it is governed and led. How it

manages its strategic development andmeasures its digital success & performance.

Engagement: The experience and opportunitiesthat a company creates using technology to allowits customers, employees, stakeholders andsuppliers to engage and transact on and offline.

Enablers: To deliver the desired experienceand engagement, a company needs a revisedsuite of capabilities spanning people, process,structure & technology.

What is Digital?


1. Create the case for change New opportunities, competitive threat or solution to regulation

2. Educate in the language of the business Create the evidence base (numbers & customer) – what’s the value, revenue & profit

3. Re-boot the leadership Create digital leadership at the top, is a CDO or a digital NED needed?

4. Look at it holistically across business Mindset, culture and governance bigger barriers than legacy systems

5. It’s a journey, break it down to achievable chunks Identify proof points (e.g. pilots) and focus on them, intercept annual planning

6. Create the A-Team to drive it Drawn across disciplines, with senior sponsorship, consider skunk works activity

7. Continuously refresh Ensure you’ve built in agility and stay on top of trends to ensure you keep on top of the perpetual pace of digital

Seven key things to help organisations reach Destination Digital

Presentations & Public Speaking

All hands on deck; get ready for the age of hyper connectivity! By: Rob Mettler