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Perpetual Prospecting
What is the big deal?
The Big Idea
$6.4 Billion Market and 25% will be spent in 2014*
*According to Gartner report in March 2013
The Productivity Challenge!
Nobody wants to address the issue with process vs tactics. Sales Members Influence Revenue Engagement creates rapport Timely communications strengthens trusted roles $ Upsell Opportunities have a brief window of opportunity
Market Offerings
Monitoring Apps
Consulting Modules
Relationship Focused
Require management and key directives – typically Support/Marketing Team lead
Reactive and only effective for a limited time if successfully managed
New market leadership – early adopters and Large enterprise organizations
Brand Indicators ROI on $ TBD
Focused on Funnel New Field - Risk
Expertise is Bias Costly to scale
Relevant Trends
Relationship Management
Mobile Access Social CRM
Marketing Automation M&A
Recently Cisco Announced
200 % Growth
Attributed to Listening in the Sales Cycle
“We had started by listening to our customers' conversations, identifying their pain points in an effort to guide our objectives,” says Treadwell,
formerly an art director in Cisco corporate affairs, who was charged with monetizing the social listening experiment last year. “Management started
saying, 'The honeymoon is over. We need to show value.'”
You can achieve the same with two paths
Process, Consulting Services & a Long Wait
Integrated to Workflow – No Process
realSociable
realSociable! offers the easiest and most effective way to laser into customer insights! Tapping into Perpetual Prospecting and Business Triggers builds happy pipelines.
• Highlight and Expose Opportunities and Risk in funnel through simple view and as they occur
• Associates user’s ID across multi social networks without having to be connected to them
• Get instant notifications when a business trigger occurs – Maximize likelihood of advancement!
• Tap into specific conversations with competitors
Why our technology? Focused on Business Triggers & Intelligence
Presence/Identification – the summary
“early-mover” IP – USPT 2012/0109.996
Method, design, and apparatus for managing contact data
Engagement is the only way to keep lapse accounts on track. Today, our sales team cannot rely on net new leads. We find new ways to stay in touch with our contacts – other tac<cs such as emails, gi=s, contests always seem to miss.
• Found a 5% uplift in engagement with accounts even up to 3 years with no contact
• Discovery of new opportunities through change in profile
• Access to social Accounts – new channels to share content
• Competitive intelligence with conversations
In Good Company
Stand Out – with Personalized Outreach
Relationship Capital is a connection – not an automated process
Identify Opportunities
Expose and find risk
Manage Competitive takeouts
Be Memorable….
ESP with your customers!
Your Business – How it can count – Wealth Management
You manage 100’s of thousands of households & Your marketing effort may be limited based on knowledge of your customer – Advisors have no window to access intelligence realSociable can: Notify each broker when a client changes jobs or buys a new home There is a Window of Opportunity to upsell but also connect and keep the relationship strong. realSociable can: Let you know when there is a specific event one of your big clients is attending who may be a flight risk. realSociable can: Allow you to preview twitter conversations your customer is having with another firm. Business is social.
Start a Free Trial Today!
Call 1800 821 1365
Salesforce.com Overview
Dashboard –Ranked activity of people and companies in funnel
Contact View –Identity and social insight. Competitive intelligence, events, business triggers
