Eva Sabaliauskaitė, Business development and sales director, +370 699 95 779, eva.sabaliauskaite@ktu.lt Gedimino g. 50-101, LT-44239 Kaunas, Lietuva. executive@ktu.lt www.executive.ktu.edu

PROGRAM:

CREATING GAME CHANGING INNOVATIONS: HOW TO DISRUPT YOUR INDUSTRY WITH RADICALLY NEW PRODUCTS

Recent developments in business trends and technology have fueled a surging amount of

innovative new companies, that are increasingly outplacing dominant players in well established

industries. To keep up with such developments companies are responding with increasing amount of

innovation in product and service development. While this is a good start, it is not enough to remain

competitive, much less lead an industry. Companies need to increasingly strive for radically innovative

new products and services, that not only aim to compete, but to change the game in their industries.

RECENT EXAMPLES INCLUDE:

- the world’s largest taxi company with owning no vehicles,

- the world’s most popular media owner that creates no content,

- the most valuable retailer, which has no physical inventory,

- the world’s largest accommodation provider, which owns no real estate.

In today’s fiercely competitive markets, the winners are no longer “The Biggest” but “The

most innovative”.

The scale of the challenges we face, demands a new approach to Business models and

disruptive product development. All companies and organizations must continually find new ways

to create value for their customers.

PROGRAM GOALS

This interactive program package consists of 3 phases, with 2 days face-to-face sessions facilitated by international trainers and industry leaders, which provides know-how and tools for:

Design a competitive strategy based on disruptive business models, Build radically innovative products / product portfolios that aim to change the game in the industry, Equip participants with tools, knowledge, and skills for problem-solving, that promote creativity, rationality, and intense user integration, Enhance the success probability of new products while dramatically lowering the cost of

failures.

CUSTOMER PROMISE

Tailored dedication to each participant – by analyzing participants specifics at the beginning of the program and by tailoring it’s knowledge and tools according to company’s needs during the program.

Eva Sabaliauskaitė, Business development and sales director, +370 699 95 779, eva.sabaliauskaite@ktu.lt Gedimino g. 50-101, LT-44239 Kaunas, Lietuva. executive@ktu.lt www.executive.ktu.edu

CORE BENEFITS / KEY TAKEAWAYS

Tools for Innovating and Reinvigorating Business models Product development Principles for building disruptive products or services Methodology for enhancing success probabilities and drastically lower failure costs New Business Modeling and Reinvigorating Existing Business Models – crucial factors in today’s global and dynamic market Business Canvas Model – essential elements for successful and sustainable business

development Customer Development Process – key component for improving new products market fit

results (Customers Priority No. 1) Value Proposition Process – key component for developing competitive products portfolio

PROGRAM FORMAT:

Methodology off the issue Tools for solving the described challenges Global and regional case studies analysis Workshop based on participants cases related with the topic Key factors resume

WHO SHOULD ATTEND:

Strategists and Business development managers Specialists: products managers, engineers, and designers Entrepreneurially oriented individuals

Innovators and creative-thinkers

Eva Sabaliauskaitė, Business development and sales director, +370 699 95 779, eva.sabaliauskaite@ktu.lt Gedimino g. 50-101, LT-44239 Kaunas, Lietuva. executive@ktu.lt www.executive.ktu.edu

PROGRAM LECTORS

Fabian Sepulveda Aalto University, Finland COMPETENCES: over 16 years of international working experience in engineering, management consulting and investment banking (Lucent Technologies, A.T. Kearney, JPMorgan, etc.). STARTUP COACH: Lean Launchpad trainer, entrepreneurship and customer development lecturer, co-founder and CEO of eyescubed startup.

Ignas Rumbutis Product Development Director ACME Europe, Lithuania COMPETENCES: over 15 years in brand strategy, assortment management, value chain management, design driven innovations management. 350+ products, 25+ product categories, sales in 36 countries worldwide. INTERNATIONAL PRODUCT AWARDS: 4 International Product Awards (IF Design), 3 International Utility Patent holder

Date: 1 week before program – Warm-up: Situation audit.

Date: Program - 2016 June 8-9

Date: 1 week after program – Follow-up: Post program results evaluation

Vieta: KTU School of economics and business, Gedimino g. 50, Kaunas

Kaina: 699 EUR / 10% discount for „early bird“registration, until 2016 May 8

Seminar language: English

Materials language: English / Lithuanian

Registration: www.executive.ktu.edu/innovations

Eva Sabaliauskaitė, Business development and sales director, +370 699 95 779, eva.sabaliauskaite@ktu.lt Gedimino g. 50-101, LT-44239 Kaunas, Lietuva. executive@ktu.lt www.executive.ktu.edu

PROGRAM OUTLINE

WARM-UP: SITUATION AUDIT Dedicated analysis of each participants organizations specifics and identification of the main targets which should be solved during the program.

Participants fill out program preparation / audit form Dedicated session with program lectors

PROGRAM DELIVERY

8.45 – 9.00 Registration. Coffee

9.00 – 10.30 1. Business modeling What is a business model? Innovating in business modeling Reinvigorating existing business models Case scenarios analysis Practical workshop with participants cases

10.30 – 10.45 Coffee break

10.45 - 12.15 2. Business Canvas The Business Model Canvas: 9 essential elements of business models Customer development and business model iterating/pivoting Capturing and delivering value for customers Case scenarios analysis Practical workshop with participants cases

12.15- 13.15 Lunch

13.15 – 14.45 3. Value proposition Understanding value propositions Getting to product customer fit Progressing toward product market fit Case scenarios analysis Practical workshop with participants cases

14.45 - 15.00 Coffee break

15.00 – 16.30 4. The Customer Development Process What is the customer development process and why it is crucially

important? How customers are and should be the determinants of any business

model? Turning hypotheses into facts through customer discovery, validation,

and creation Case scenarios analysis Practical workshop with participants cases

FOLLOW-UP: POST PROGRAM RESULTS EVALUATION Dedicated session with program’s lector

Eva Sabaliauskaitė, Business development and sales director, +370 699 95 779, eva.sabaliauskaite@ktu.lt Gedimino g. 50-101, LT-44239 Kaunas, Lietuva. executive@ktu.lt www.executive.ktu.edu

PARTICIPANTS FEEDBACK:

„It was the best investment, I ever made towards my self-improvement. I was familiar with the methodology, but aer this

workshop I understood that sometimes I used it in the wrong way or not as oen as I was supposed to. That‘s why this

experience was very beneficial“.

Povilas Vytautas Dudonis

CEO, JSC „Osos“

„I am not new to this type of workshops, but it was a ground-breaking experience, inspiration for a new approach to our

brand. What I liked the most were the practical exercises, when we had to turn our creative powers on and try to arrange

everything according to a plan“.

Evaldas Magelinskas

Head of public relations, JSC „Tete-a-Tete“ kazino

80% of participants used tools and skills acquired during program and successfully solved their pains“

Program lectors Fabian Sepulveda and Ignas Rumbutis received maximum score on evaluation form from 98% of participants of this program

80% of participants would recommend this program to other professionals ABOUT THE PROGRAM:

Seminars description and registration: http://executive.ktu.edu/innovations Videos about the seminar: Lektoriai - https://www.youtube.com/watch?v=w510hXJqv6A Dalyviai - https://www.youtube.com/watch?v=4PcyaAQFX_U Articles: http://executive.ktu.edu/produktu-vystymo-ekspertas-kurdami-nauja-produkta-nuostoliams-kelia-galime-uzkirsti http://executive.ktu.edu/bznstart_rinkos_pazinimas http://executive.ktu.edu/kaip_sekmingai_ivesti_nauja_produkta_i_rinka http://executive.ktu.edu/produktu_vystymo-ekspertai_sekmes_receptas