Real-Time Bidding Market in the US 2016 - 2020

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Real-Time Bidding

Market in the US 2016-

2020

Category : IT Services

All logos and Images mentioned on this slide belong to their respective owners.


Introduction to Report

Launch Date: May 30, 2016

Number of Pages: 61

Geography Coverage: USA

Available Format: PDF

Price For Single User License: USD 2,500

Price For Site User License: USD 4,000

Price For Global User License: USD 10,000

Delivery Time: Within 24 Hours (During Working Days)


About the Report

Real-time bidding market in the US to grow at a CAGR of 24.78% during the period 2016-2020.

This report has been prepared based on an in-depth market analysis with inputs from industry experts.

The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.


Key Highlights:

Media consumption has been on the rise globally because individuals own multiple electronic devices.

Increasing disposable income and a burgeoning middle-class population are driving the sales of electronic appliances like smartphones, tablets, televisions, notebooks, and PCs.

Increased use of electronic devices and internet penetration has raised the amount of time spent by users watching online videos and thus drives media consumption.

For instance, in the US, people spend about 80% of their time on different sources of media such as the internet and mobile devices.


Key Highlights: Continues…

These dynamics are rapidly shifting advertising expenditure from traditional media platforms to digital platforms.

Advertisers are now allocating bigger budgets for online video advertising to ensure better reach, targeting, transparency, and efficiency.

The report covers the present scenario and the growth prospects of the real-time bidding market in the US for 2016-2020.

To calculate the market size, the report considers the revenue generated from the sales of online advertisements through RTB.


Key Questions Answered in this Report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?


Report Coverage:

1. Executive summary

2. Scope of the report

3. Market research methodology

4. Introduction

5. Market landscape

6. Revenue flow in RTB market

7. RTB versus TV advertising

8. Market segmentation by type of auction

9. Market segmentation by type of ad

10. Market segmentation by device

11. Market segmentation by applicationFor more details regarding Report coverage see the last slide



Report Coverage: Continues…

12. Buying criterion

13. Market drivers

14. Impact of drivers

15. Market challenges

16. Impact of drivers and challenges

17. Market trends

18. Vendor landscape

19. Appendix

For more details regarding Report coverage see the last slide



Company Coverage: (Partial List)

1. ONE by AOL2. BrightRoll3. SpotXchange4. Tremor Video5. TubeMogul6. Adconion Media Group7. AppNexus8. Convertro9. Criteo10. Dárriens Media Exchange11. Facebook12. Google13. Kontera14. LiveRail

For more details regarding Report coverage see the last slideAll logos and Images mentioned on this slide belong to their respective owners.


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Technology

Real-Time Bidding Market in the US 2016 - 2020