REAL-LIFE STORIES FROM A DATA-DRIVEN ASSOCIATION

Andrew RyanCEO, MemberSuite

Shaun HollowayDirector, ACUHO-I

AMS

FMS

CMS

WEB

LMS

LibMS

Divergent and Disconnected IT Systems

AMS/FMS

CMS/Com

m

LMS/ LibM

S

Member Service

Ecosystem

IT System Convergence and Interconnectedness

THEN & NOW

RECENTDATA DRIVINGINNOVATIONS

EVENT PROFILE DEMOGRAPHICS

Who is in the room influences choices:• Content (subject & level)• Marketing (existing & new)• Sponsorship Opportunities• Perception of Event

EVENT PROFILE DEMOGRAPHICS

0 10 20 30 40 50 60 70 80 90 100Gender

Female, 53% Male, 47%Trans, <1%

0 10 20 30 40 50 60 70 80 90 100Sexuality

Straight, 86% LGBQ, 14%

0 10 20 30 40 50 60 70 80 90 100Race

White, 66% POC, 34%

0 10 20 30 40 50 60 70 80 90 100Education

Through Undergrad, 22% Post-Masters, 11%Masters, 67%

0 10 20 30 40 50 60 70 80 90 100Age

< 20, 1% 40s, 22%20’s, 22% 30s, 35% 50s+, 20%

0 10 20 30 40 50 60 70 80 90 100Location

U.S. Based, 90% Outside of the U.S., 10%

EVENT PROFILE DEMOGRAPHICS

1 Delegate; 250; 49%

2 Delegates; 114; 22%

3-5 Delegates; 95; 19%

6-10 Delegates; 39; 8%

11 or More; 15; 3%

IPEDS Data Import Enhanced Profiling

QR PILOT - REGISTRATION

• Checking in

• Confirming attendance

• Future:• Self-service• Expand

functions

SkyFactor Data Import Email Notifications

Competency Assessment

Custom App Import Custom Object Targeting

Custom App Import Custom Object Targeting

AMS – LMS Learner Dashboard

Lapsed Community Members

WHAT’S NEXT?• Expanding Data-Driven Decisions• Business Intelligence• Integration of data from various

systems• Information accessibility and

transparency• Measure Enterprise Engagement• Tracking volunteer opportunities

ACUHO-I BUSINESS INTELLIGENCE “ALL-SPARK”

AMS Data

LMS DataWeb-CMS Data

Community-Library Data

Research Data

FMS Data

FinancialsBudgetsForecasts

CUBE

DATA

The All-Spark is the ultimate destination for all data to reside, in order to be turned into information and used to make decisions.