REAL-LIFE STORIES FROM A DATA-DRIVEN ASSOCIATION
Andrew RyanCEO, MemberSuite
Shaun HollowayDirector, ACUHO-I
AMS
FMS
CMS
WEB
LMS
LibMS
Divergent and Disconnected IT Systems
AMS/FMS
CMS/Com
m
LMS/ LibM
S
Member Service
Ecosystem
IT System Convergence and Interconnectedness
THEN & NOW
RECENTDATA DRIVINGINNOVATIONS
EVENT PROFILE DEMOGRAPHICS
Who is in the room influences choices:• Content (subject & level)• Marketing (existing & new)• Sponsorship Opportunities• Perception of Event
EVENT PROFILE DEMOGRAPHICS
0 10 20 30 40 50 60 70 80 90 100Gender
Female, 53% Male, 47%Trans, <1%
0 10 20 30 40 50 60 70 80 90 100Sexuality
Straight, 86% LGBQ, 14%
0 10 20 30 40 50 60 70 80 90 100Race
White, 66% POC, 34%
0 10 20 30 40 50 60 70 80 90 100Education
Through Undergrad, 22% Post-Masters, 11%Masters, 67%
0 10 20 30 40 50 60 70 80 90 100Age
< 20, 1% 40s, 22%20’s, 22% 30s, 35% 50s+, 20%
0 10 20 30 40 50 60 70 80 90 100Location
U.S. Based, 90% Outside of the U.S., 10%
EVENT PROFILE DEMOGRAPHICS
1 Delegate; 250; 49%
2 Delegates; 114; 22%
3-5 Delegates; 95; 19%
6-10 Delegates; 39; 8%
11 or More; 15; 3%
IPEDS Data Import Enhanced Profiling
QR PILOT - REGISTRATION
• Checking in
• Confirming attendance
• Future:• Self-service• Expand
functions
SkyFactor Data Import Email Notifications
Competency Assessment
Custom App Import Custom Object Targeting
Custom App Import Custom Object Targeting
AMS – LMS Learner Dashboard
Lapsed Community Members
WHAT’S NEXT?• Expanding Data-Driven Decisions• Business Intelligence• Integration of data from various
systems• Information accessibility and
transparency• Measure Enterprise Engagement• Tracking volunteer opportunities
ACUHO-I BUSINESS INTELLIGENCE “ALL-SPARK”
AMS Data
LMS DataWeb-CMS Data
Community-Library Data
Research Data
FMS Data
FinancialsBudgetsForecasts
CUBE
DATA
The All-Spark is the ultimate destination for all data to reside, in order to be turned into information and used to make decisions.