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Two Quick Tips:
– Understanding audience reach
– Segment with caution
Greater Reach
Understanding the algorithm to increase the reach to your estimated audience
• High Frequency• Lower CTR• Cheaper CPC
• Low Frequency• Higher CTR• Higher CPC
Bid “true value”
1,000,000Estimated audience
Segment with caution
• The problem: over-segmentation
• The solution: sequential segmentation