1. Passionate Business Development Kirei-do-Navi Oct/26/2013 http://kidona.rakuten.co.jp/

2. Self-introductionFUMIE SUZUKI Service producer of Rakuten Kirei-do-Navi In 2007, In 2010, In 2011, In 2013,Joined Rakuten as an Enginner Started up of Rakuten Wedding Switched to Prouducer Led the launch of Rakuten Kirei-do-Navi2 3. 2013.3.13NewServiceRelease!!3 4. Whats KireiNavi ?For WOMEN Recording BBT (Basal Body Temperature) Machine to Machine Healthcare 4 5. GOOD DESIGN AWARD 20135 6. What is BBT?Basal Body Temperature (BBT) is the lowest temperature attained by the body during rest. It is generally measured immediately after awakening and before any physical activity has been undertaken. take your temperature orally6 7. WhyBBTBBT data and Menstrual Date tells : Forecast of Ovulation Date Forecast of next Menstrual Date Condition of skin, metabolism and mood [Basal Body Temperature Chart] Faster MetabolismLikely to be oily skinOvulation DateLikely to be dry skinMenstrual Date 7 8. WOMENs4 terms in a monthMenses cycleHORMONEBBT8 9. RESET TERM Menses cycle Dry skin Drop in temperatureLets take a long bath with facial mask9 10. KIRAKIRA TERM Menses cycle The most beautiful Lose weight easilyBe aggressive10 11. TUNING TERM Menses cycle Swell up Sebaceous activityDo self-massage11 12. UNBALANCE TERM Menses cycle skin problems Grow nervousDangerous term For all MEN12 13. WOMENs4 terms in a monthMenses cycleHORMONEWe can care our body effectivelyBBT13 14. BBT Trouble Forgot to measure Long measuring timeover 5 min fall back to sleep Draw BBT chart by handMessy and Undurable14 15. Our BBT App Service, KireiNavi 40-50 secApp alarmTransfer dataMake GraphSimple and Easy 15 16. 16 17. Our BBT App Service, KireiNaviAdvising ArticlesFortuneFOR WOMEN Beauty CalendarForecast of Menstrual date/ Ovulation DateWeight graph17 18. Planning Member18 19. Advocator and InitiatorTOMOAKIHAMANO19 20. Inside Story in Developing Kirei-do-Navi20 21. Self IntroductionTomoaki Hamano Executive Officer, Rakuten Inc. Business Manager, Media Business [Examples of new businesses developed] Infoseek-Mail-de-Point : ad-email service Rakuten Toolbar : No.3 in search query share Rakuten Recipe : No.2 Recipe website 21 22. LowGrowth/ Potential HighWhy Developing New Services: Service Life-Cycle Question Mark New XService DStar 2) Grow and Turn to ProfitableNew Y1) Incubate new service and Invest for rapid growthService C Service B3) Enhance Cash-Cow 4) Close or Cost-cut to keep break-evenService Q Service PDog RedSize of ProfitService ACash Cow Black 22 23. 2010 Considered New Services for Women23 24. Why BBT Service for WomenWOMEN : Active Consumer / Key Purchase Decision Makers in HouseholdsRESPECT Great Preceding Services for women24 25. 2010 Considered New Services for Women[Oct.] Launched Rakuten Recipe25 26. 26 27. 2010 [Oct.] Launched Rakuten RecipeConsidered New Services for Women2011 [May] Encounter with TOSHIBA201227 28. Encounter with TOSHIBAGreater User Satisfaction28 29. 2010 [Oct.] Launched Rakuten RecipeConsidered New Services for Women2011 [May] Encounter with TOSHIBA[Mar.] Launched Kirei-do-Navi2012 Developing Kirei-do-Navi201329 30. Team BuildingJoin me if you REALLY wanna try!Can you keep up with our speed? 30 31. Stick to User ExperienceUser ! User !User ! 31 32. Data TransferEasy to Use Any SmartphonesLow Cost(Acceptable by both iPhone and Android)thus we wanted to avoid using existing technology like FeliCa or Bluetooth32 33. User Interface of operating button on thermometerEasy to press for long nailed women? Is 5 sec too short for slow person? Too long for quick person? 100 Users behave in 100 different ways, Leave longer than Measuring 5 sec. So Power Press and we must test and imagine Mode hold longer100 ways of user and Press behavior. ON Data than 1 sec. release -Transfer within Mode 1sec. Press and Power hold longer Is 1 sec too short? OFF than 1 sec. Some may find it difficult to 33 release the button quickly. 34. Operation in thermometer delivery Users3:00 a.m.Subscribe onlineMailing address data safely shared Factory in HokkaidoPrint Shipping LabelsPrepare shipmentPick up thermometers8:00 a.m. Ship and deliver to users2-4 days later Email shipment & Tracking No. 34 35. Hamanos SECRETS in New Business Development35 36. Hamano SECRETS in New Business Development1. Respect and Research Preceding competitor, Innovation comes from combination of well-known things. Something Excellent Already ExistingSomething Excellent Already ExistingINNOVATION36 37. Hamanos SECRETS in New Business Development1. Respect and Research Preceding competitor, Innovation comes from combination of well-known things. 2. Share your idea to many people 3. Build team only with persons who really LOVE the service, and Let them stick to user experience 37