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Giving Life to your IDEASto Survive in Evolving Era

masukon | Soh MasukoRakuten Institute of Technology

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Base Technology are Changing with Each Era

Past Present Future

PC ThingsSmart Devices

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Past Present Future

Refine your IDEAS constantlyto fit each era

Base Technology are Changing with Each Era

PC ThingsSmart Devices

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is proposing new Concept

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Case Study: HITOKE Project

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Past Present Future

Base Technology are Changing with Each Era

PC ThingsSmart Devices

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HITOKE Project was Born

HITOKE visualizes online purchase history using human-shaped-icon

ICHIBA CWD

ICHIBA DU

RIT

2009

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Evaluation of HITOKE

HITOKE is used in several services

w/ HITOKE

CTR +2pt

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Past Present Future

Base Technology are Changing with Each Era

PC ThingsSmart Devices

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Extend into Physical World

Overlay online purchase historyand social information on physical products

2011

AR: Augmented Reality Technology

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Past Present Future

Base Technology are Changing with Each Era

PC ThingsSmart Devices

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Introduced to Food Exhibition2013

ICHIBA PR

RITICHIBA CWD

Mixed reality concept with wall-size public display

Only 2 weekimplementation

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Demonstration movie

Please watch the video !

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Great!

Media Exposure

7.71 M JPY(4m17s)

0.8 M flyersw/ HITOKE adv.

Collaborate w/ local idol(Omotenashi Busho Tai)

Appeared in the live TV showfor 4 minutes!

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Contact Us

dev-rit-coordinator@mail.rakuten.com