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Big data approaches to customer care and acquisition by Qurater
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Founding Team
Rakshit DagaFounder & CEO
Sumit MishraFounder & Chief Qurater
Prashanth AdirajuCo-Founder &
Chief Product Officer
Each founding member brings 15+ years experience defining, developing & selling technology products
Customer intent is getting lost
Intent to purchase
insights Intent to complain &
dissuade others
What does
customer intent mean
Insights businesses can act on M
icro
max
XO
LO
Karb
onn
Nokia
htc
Sam
sung
LG
sony
apple
gio
nee
lenovo
xia
om
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CUSTOMER SERVICE ISSUES
Mic
rom
ax
Nokia
XO
LO
Sam
sung
htc
Karb
onn
LG
apple
sony
gio
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lenovo
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QUERIES/FEEDBACK
Mic
rom
ax
XO
LO
Sam
sung
Nokia
Karb
onn
htc
apple LG
gio
nee
lenovo
sony
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SALES LEADS
* Data crawl over 2-3 days and varies by brand
Galaxy core Galaxy core lte
Galaxy gear Galaxy grand
Galaxy grand 2 Galaxy mega 58
Galaxy note 3 Galaxy s iii
Galaxy s3 neo Galaxy s4
Galaxy s4 i9500 Galaxy s5
Galaxy star Galaxy trend
Galaxy trend s7392
Galaxy Grand 2
25%
Galaxy S412%
42% of Micromax service issues
are battery related, 2X of
industry
1M social conversations analyzed36% leads are for
Dual-SIM smartphones
priced under Rs. 15K
Screen size feedback - 5”
LCD screen size is the sweet spot
Qurater will build the deepest
intelligence for actionable
sales leads, customer
issues and brand insights.
Technology*AutomobilesTravel
* CE, mobile/smartphone and all products over a >$100 valueIND
US
TR
IES
Data Mining
Industry specific filters
NLP
Service framework
HOTSPOT detection
Conversation Analytics
feedback, queries, complaints mined from social platforms and any web site
classify conversations based on filters specific to each industry
natural language processing to discover context, insights from conversations
techniques, technologies & business rules to engage & respond to customers in real
time
derive brand insights accurately
and instantly by filtering through the
noise real time discovery of customer service
issues or sales demand before
they become un-manageable
Approach & Capability
Uniqueness
Source Agnostic Data Discovery, Mining & Structure Extraction
Cloud scale – Massive Volumes Of Data
State of the art NLP / Machine Learning to derive industry
specific dimensions
Customizable analytics with industry leading visualization
techniques
Technologies for increased efficiency and responsiveness
Focused deep analysis leads to Qurater providing inherently better insights and data
Customer Service Use-Case
Sales Lead Use-Case
Brand Insights
Comprehensive Data Mining
Industry Specific Signals
Social Listening Tools
✖ ✖ ✓Limited to Social Platforms
✖
Customer Service Tools ✓ ✖ ✖
Limited to Social Platforms
✖
✓ ✓ ✓ Source Agnostic ✓
Qurater Advantage / Uniqueness
Industry specific approach
Unique Offering
Custom analytics & better visualization
Social + any web siteSource Agnostic
3 focused industries with the deepest intelligence
Qurater Business EdgeBig Data Approaches for Customer Care & Acquisition
