QUESTION TWO

How effective is the combination of your main product and ancillary texts?

Introduction

I am going to analyse how coherent my marketing package was in creating an identifiable house style

I am doing this via audience research and my own evaluation

This will allow me to see what could have been done to improve how my digipak, advert, and video work together to attract audiences to the product.

Digipak

Colour Scheme: Black (#fffffff) and Red (#fc1805)

Costume: Mime Character, black and white make up and clothing

Sans Serif Font

Scrabble effect font for band name focal point

Mise-en-scene: Dark lighting, vacant expressions, romantic connotations from red and heart symbolism

Posture and Proxemics: Vacant expressions, hunched figure, direct gaze at audience for inner tile, but looking away from camera on cover

Vintage ‘wallpaper’ background with similar colour scheme

Dark Vignette used on rear tiles- focal shadow used on left hand side of cover tile

Magazine Advert

Same scrabble effect font used for band name focal point

Identical Sans Serif Font

Same vintage ‘wallpaper’ used as background

Same mime character, costume and make up

Mise-en-scene: Quite dark natural lighting, earthy colours and muted filter connote vintage feel

Posture and Proxemics: Same vacant expression, direct audience gaze, upright posture

How coherent is my print production work?

‘The fonts are used consistently throughout- creating a coherent style, as well as the same model used on both’

‘The way you have used the same background and incorporated it into both designs was clever’

I think my print production work has a coherent house style as I consciously made the effort in my research and planning stages to consider this aspect in enough detail. I tried to include the same fonts in both pieces, with my sans serif font in off white and the band name appearing in scrabble form across both pieces. I used the same model, make up and costume, as well as incorporating an old rug as a prop for my ‘vintage wallpaper’ in both the digipak and advert. I think the vacant expression the mime has plays a great part in creating a coherent style, as if she was smiling and laughing in one and looking miserable in the other it would portray conflicting ideas. The colour schemes are very similar, with the same dark earthy colourings as well as the red, white and black theme that runs throughout.

Music Video

‘Brittanic Bold’ a sans serif font in off white (#ded5d5)

Same vintage ‘wallpaper’ and therefore same colour scheme as featured in print task (#603f42)

Similar RGB curves and muted filter applied to create vintage feel

Natural lighting, still quite dark but not highly produced

Music Video

Black white and red colour theme

Identical mime characters, costume and make up

Romantic connotations

French mise-en-scene

Natural lighting with similar RGB curve presets and filters

Dark vignette applied

Posture and proxemics: upright, with friendly and happy expressions, positive body language towards each other

Music Video

Same vintage ‘wallpaper’

Posture and Proxemics: Upright with negative body language, direct audience gaze

Same make up and costumes

Red and earthy colour themes

Naturalistic Lighting- under produced

Is the music video itself coherent?

‘Very, the French mise-en-scene is carried throughout, and you have great continuity with costumes and props’

‘If you randomly picked a scene from each bit they would all look like they came from the same video’

I think that our music video is very coherent within itself as we have kept the costumes the same throughout, as well as taken great care in selecting props that are stylistically similar as well as locations. We applied a filter of RGB curves presets and brightness edit to try and keep the colouring coherent within the video.

Are the digipak, advert and video coherent?

Although the font differs between my two products, I think the colourisation is very similar and creates a good connection between the different media products. The use of the vintage rug helps tie in all of my publications as it fits in with the shared colourisation as well as the usage of the mimes throughout to create a comprehensive narrative between the products. The lighting is quite similar, as they both share a naturalistic and under edited production, as I didn’t use the proffessional lighting kit in either piece.

Are the digipak, advert and video coherent?

I decided to focus on the more ‘depressing’ aspect of our narrative in our digipak, as opposed to the flashback scenes that are much more romantic and fun. I think this created a much more dramatic image when used in conjunction with the dark colourisation and vacant expressions. Although a lot of the video is taken up with these happier flashbacks, my print tasks still tie in with the video because there are some scenes that focus on the heartbreak after the realisation of adultery.

Are the digipak, advert and video coherent?

I think creating a house style was one of the most successful aspects of my A2 coursework, as both of these products tie in very well together!