How effective is the combination of your main

product and ancillary texts?

When moving on to our ancillary tasks (film poster and film magazine cover), we had to

ensure there were clear links to our trailer as it would portray a more professional

promotional package.

Title

The title 'DELIRIUM' suggests the insanity of the possessed mother and her ambiguous true nature and origin which the audience will be intrigued to find out during the film. The size and position of the title is purposely done to emphasize the importance of the name of the film as key information, as it is vital to the audience finding out more about the film. The white outline of the text creates the eerie and mysterious ambience. That, with the similar faded outline of the main image.

The style of the title is identical for each of my three pieces, including the font and colour. This was almost brand the products and link them to each other. By doing this, it presents the film as professional as film companies use this technique to re-enforce the name of the film as the most important information and makes the film more easily recognised.

The Production Company NameThe production company name

‘PERSPECTIVE FILMS’ was an aspect of my trailer repeated in my poster within the billing block. I did this to emphasise the contributors of the film. The design was inspired by MIRMAX which we adapted a simple yet effective professionally appearing production company name. This was included, especially with emphasis in our trailer, to advertise the production company in association with the film. As a result, this not only displays their input but could act as an advertisement for the film as the audience may associate the film production company with other films they have like that it has produced.

Billing Block and Release DateThroughout my promotional package, I made certain that the billing block and release date

was identical. This was to present the filmmakers as professional as my research showed that many companies maintain the same credits throughout their product’s package. In doing so, it provides stability, structure and assurance of their imput amongst their different promotional devices. which alter to suit the way they want to appeal to their audience.

The release date was ‘OCT 2015’ as we felt it was the most suitable time frame for a horror genre film promotion, as the month of halloween. When mentioned, I made sure that the text was clearly shown as, with the title, the release date is crucial for the audience to remember, as it informs them of when they can go about viewing the film, which is where the film will make it’s revenue.

Conventional DetailsAs modern society is rapidly growing more technophilic with the introduction of further advancements in technology, I felt it necessary to incorporate this into the promotional package. This is evident through the representation of conventional details such as web addresses and social media links. This allows the audience to connect with the product through different platforms and the production to relay information to them in an immediate way. This also acts as a extremely effective advertisement, as aspects of the websites, like ‘@DELIRIUM’ can be spread through the audience’s use, encouraging communication about the film. As a result, creating a widely spread promotion of the film, ranging possibly international with relatively no cost.

The Main CharacterThe character of the mother is the main character, and so I have involved her in all three pieces of the promotional package, even twice in the case of the poster and her identity behind the mysterious hand, hinted through her bruised appearance in the trailer and the film magazine cover. This creates an element of enigma which I felt was important to engage the audience’s interest in the film further, as the package acts as a promotional device

Main Image DetailsAll three pieces of my promotional package include the mise-en-scene of make-up and editing to create bruising, blood and dirt on the mother’s skin, physically representing the torment of the spirit possessing her. This was repeated so as the image of the mother in the film magazine and poster would be clearly linked to each other and present the horror genre, as I intended that the actress portrayed would not be well known and so the promotion of the film would have to be based on her character.

ConclusionI feel I have created a realistic appearing promotional package that portrays many details that link the three pieces to each other and reference the film trailer greatly. I aimed to incorporate as many aspects of the plot as possible, while still generating an element of enigma about the film, which I felt would act well to engage the audience’s interest in the film plot and characters further.