Question 2-How would you attract/address your

audience?

Firstly… To find out what would attract my

target audience I had to do research into existing pop magazines .

I analysed We Love Pop and Top of the Pops , both of which are successful pop magazines , however they do not fulfil exactly the criteria I wish to fulfil with my magazine ,but they do use an effective layout and house colours that I wish to use in my magazine.

Research…

I constructed questionnaire on surveymonkey.com to find out what my demographic wanted from a pop magazine.

I surveyed my target audience by posting the survey onto social networking sites such as twitter .Although this information will not be completely representative of my target population , however twitter is dominantly used by teenagers.

Results…

From the results of my questionnaire I found that my target audience want a layout that is dominated by images rather than text.

I also found that my audience want an affordable magazine between £2-£3, as the target population will have some but little disposable income.

I found that content wise my audience would like artist and album reviews , celeb gossip and artist features.

Audience needs…

They want something affordable , that is worth its money.

The teenage female audience want free gifts such as small pieces of make up and artist posters , as this will make them feel as if they are getting their moneys worth and getting something back from buying the magazine.

Recognisable pop artists as well as an introduction to new artists.

With all this information I plan to attract my audience using a range of different techniques…

Colours… I have used a lot of eye catching

colours throughout my magazine as these are eye catching and will grab the attention of buyers , whilst on the shelf.

I’ve used predominantly vibrant pink as this colour represents my target demographic. The colour pink is stereotypically girly , and the brightness of the pink represents youth , as the target audience is teenage girls .

Pull quotes & lures… On the cover there is a multitude of cover

lines to grab the audiences attention and entice them to read the whole article.

I have used lures such as ‘world exclusive’ and ‘exclusive’ to attract a larger audience as they will feel that my magazine is the only place they can read this ‘exclusive’ story.

I have also added a sticker which says ‘Brand new mag’ to advertise the magazine as brand new , to make the magazine seem more exiting and intriguing.

Freebies and competitions…

As my audience is girls aged between 14-17 they will have some but little disposable income therefore they will want to feel as if they are getting their moneys worth , therefore I have offered some freebies such as free posters .

I have also included lots of chances for readers to win concert and festival tickets.

I plan to address my audience using a range of techniques…

Choice of language… I have used colloquial

language throughout all the pages of my magazine, especially in the editorial on the contents page as this is where the editor communicates with the reader so I have used a lot of slang words so the reader will feel they can relate more to the magazine and editor.

Choice of language… I have used a range of personal

pronouns such as ‘your’ ‘we’ ‘you’ as these involve the audience more. I have used a lot of pronouns in the article as it is a bout a new artist who is gay. As there is an appeal for teenage girls to have a gay best friend , I have played on this to increase the likeability of the artist Josh. Byusing the personal pronoun ‘your’ in the title it will make the reader feel like they are being spoken to directly by Josh so they will be more likely to be able to relate to and enjoy reading the article. Also by having the title as a quote form the artist it will make the whole text body feel more relatable as it will feel as if the artist is talking directly to the reader.

Use of pictures… The main image I have used on the

fron cover , and also the main image used in the article have direct mode of address. This make it look as if the artist is looking directly at the reader .This will make the article and cover line feel more direct as if it is being said directly to the reader.

Technology…

My target audience are teenage girls, as the teenage population are internet obsessed I have created a twitter and Facebook account for my magazine.BY doing this it will enable a relationship between the reader and the editor to ensure that the readers get their say in each issue.

The social networking sites will also give readers information about each issue and tell them when each new issue will be released.

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