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Pulse: The state of technology development and its impact on social and digital landscape: It’s all MOBILE in 2012 Hessie Jones SMWTO February 13, 2012

Pulse the state of technology development and its impact on social and digital landscape

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Page 1: Pulse  the state of technology development and its impact on social and digital landscape

Pulse: The state of technology development and its impact on social and digital landscape: It’s all MOBILE in 2012

Hessie JonesSMWTO

February 13, 2012

Page 2: Pulse  the state of technology development and its impact on social and digital landscape

The case against the Splinternet: HTML5 combats Flash to favour “Open”

• Compatibility: HTML5 800M vs Flash 2B

• Browser Support: 40% HTML5 vs Flash 99%

• FB Adoption: 8 in 10 apps support Flash

Page 3: Pulse  the state of technology development and its impact on social and digital landscape

And the war continues…..

Apple vs. Android

Page 4: Pulse  the state of technology development and its impact on social and digital landscape

The fight for mass market dominance… does not favour Apple