Public Diplomacy, Web 2.0 & the 3D Web

Public Diplomacy, Web 2.0 & the 3D Web



• A Brief history of the web (to make a point)



• Web 2.0:



• Web 2.0:• What is it?



• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)




• The 3D Web:




• The 3D Web:• What is it?




• The 3D Web:• What is it?• Second House of Sweden




• The 3D Web:• What is it?• Second House of Sweden• Lessons learned (so far)

Web 2.0: What is it?


• A programmable platform


• A programmable platform• APIs: “Application programming interfaces”


• A programmable platform• APIs: “Application programming interfaces”• Web as a collection of services


• A programmable platform• APIs: “Application programming interfaces”• Web as a collection of services • Atomisation of content: Reuse, mix, “mash up”


• A programmable platform• APIs: “Application programming interfaces”• Web as a collection of services • Atomisation of content: Reuse, mix, “mash up”• Social, collaborative tools: weblogs, comments

Using Web 2.0 for public diplomacy: Sweden









The 3D Web: What is it?







• Virtual spaces for navigating to information in 3 dimensions


• Virtual spaces for navigating to information in 3 dimensions• Virtual worlds vs. Mirror worlds: Second Life, Google Earth


• Virtual spaces for navigating to information in 3 dimensions• Virtual worlds vs. Mirror worlds: Second Life, Google Earth• Shared space = social space


• Virtual spaces for navigating to information in 3 dimensions• Virtual worlds vs. Mirror worlds: Second Life, Google Earth• Shared space = social space• World of Warcraft effect: Navigating in 3D is normal if you’re young

Second House of Sweden














• Adding the 3D Web to our toolbox for communicating about Sweden


• Adding the 3D Web to our toolbox for communicating about Sweden• First to experiment, learn from our mistakes, become experts


• Adding the 3D Web to our toolbox for communicating about Sweden• First to experiment, learn from our mistakes, become experts • Curiosity: What works? What doesn’t?


• Adding the 3D Web to our toolbox for communicating about Sweden• First to experiment, learn from our mistakes, become experts • Curiosity: What works? What doesn’t?• Must impress: Outsource design, construction, but manage content

Lessons learned (so far)













• Focus on social events. Social events are the ‘new’ native content.- Gallery talks- Exhibition openings (Linnaeus)- Swedish lessons- Film festivals



• Don’t do what the ‘old’ web can do better- Second Life is not good for static content, texts



• Don’t do what the ‘old’ web can do better- Second Life is not good for static content, texts

• Don’t develop as if you are in the real world- No scarcity - No gravity- But it is familiar as we slowly adapt to a new paradigm

Thanks!

Technology

Public Diplomacy, Web 2.0 & the 3D Web