1. In House SEO: Tools andProcessesAlex VolkSearch Marketing DirectorMicrosoft Corporationalex.volk@microsoft.com@alexvolkhttp://www.linkedin.com/in/alexvolk

2. Overview of Microsoft.com Circle sizes indicate top 25 sites based on visits in FY09 2

3. It All Starts With Process

4. Creating The Case For Change

5. SEO Platform Value

6. Creating SEO Stewardship

7. Creating SEO Stewardship

8. Creating SEO Stewardship

9. Reporting as StorytellingAvoid regurgitatingFacts and figuresPeople dont wantto spend time inendless amountsof data

10. Reporting as StorytellingStorytelling is aboutStating your caseUsing powerful visualsTelling stories that stick

11. alex.volk@microsoft.com@alexvolkhttp://www.linkedin.com/in/alexvolk