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My presentation at pubcon 2011 on Gowalla and the
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Gowalla & the geolocation revolution
Brian Breslin
Tuesday, November 8, 11
What is gowalla?
Tuesday, November 8, 11
First, what was gowalla?
• Early player in location check-in game
• Millions of users
• Users collected badges and trinkets for exploring
• iPhone application
Tuesday, November 8, 11
So what is gowalla?
Tuesday, November 8, 11
• Its about stories
• What you’ve done, what you’re going to do
• Documenting your adventures.
The pivot
Tuesday, November 8, 11
Gowalla today• A destination guide
• City exploration
• No more checkins for sake of checkins
• No more pins
• No more millions of users
Tuesday, November 8, 11
What does gowalla mean to you?
• Wait and see...
• Potential for steering people in your business direction. Hmmm....
• Millions of potentially reactivated users
Tuesday, November 8, 11
Where is gowalla going?
purely my speculations
Tuesday, November 8, 11
Gowalla’s Future?
• Sell to Amex, Visa, or other payment player looking to leapfrog into mobile
• Sell to groupon or livingsocial or another deal provider looking for mobile footprint
• Deadpool
Tuesday, November 8, 11
Where the opportunities are in geo location
Tuesday, November 8, 11
• Lead generation for physical businesses
• Transaction facilitation
• Rewards and loyalty programs
• Deal distribution
• Extension from website to real world
Tuesday, November 8, 11
• Online customer development for physical locations
• Tracking sales funnel from ppc to checkout
• Taking slice of transactions
Tuesday, November 8, 11
@brianbreslin http://infinimedia.comhttp://brianbreslin.com
Brian Breslin
Tuesday, November 8, 11