Neil Garner, CEO & Founder Miles Quitmann, Managing Director

Proxama INTERACT

Proxama is the next generation mobile commerce company that connects the physical and digital worlds.

Our technology platforms enable consumers to set up a mobile wallet, receive offers, connect with brands and make payments through their NFC mobile phone.

Proxama works with: Card Issuers MNOs Handset Manufacturers Brands Agencies Media Owners

About Proxama

© Proxama 2013

Proxama INTERACT

What makes Proxama?

© Proxama 2013

Proxama INTERACT

What is NFC?

© Proxama 2013

NFC - Love or hate It…it’s here to stay

8million NFC enabled consumers in the UK today

By 2015 50% of total smartphones will be NFC- enabled compared to 5% in 2011. Source: M for Mobile February, 2013

Proxama INTERACT

© Proxama 2013

Proxama INTERACT

Handset Statistics

184 NFC Devices Currently Available(source: NFC World)

1500million NFC Devices estimated to be shipped in 2017(source: ABI)

302million NFC phones will ship this year(source: ABI)

NFC is here.It’s growing fast.

© Proxama 2013

Proxama INTERACT

Our Platform

Service ProviderManagement

Wallet Management

Engagement & Loyalty

Core Platform

Infrastructure

Payments & Security

Reporting &Analytics

CampaignManagement

Infrastructure Management

Loyalty Providers

Wallet Framework

WalletManagement

TSMsMedia

Platforms

MNO SDK Payments SDK

Loyalty & Marketing SDK

Service Providers

£Wallets & SDKs

Web Tools Payment Service

Providers

£

Security SDK

Tag Suppliers

© Proxama 2013

Proxama INTERACT

Connecting Physical and Digital

Proxama INTERACT

Voucher Collect and Redeem

Proxama INTERACT

Contactless Payments

Proxama INTERACT

Music reviews

Without NFC

With NFC

© Proxama 2013

Proxama INTERACT

Retail Solutions

Entertainment – tap to receive content

Fast Food – incentivised content

Fashion – tap to match garments

Consumable – tap to offers and upsell

© Proxama 2013

Proxama INTERACT

Contactless Payments

© Proxama 2013

Proxama INTERACT

© Proxama 2013

Proxama INTERACT

Tap by Handset OSConformance Report

Tap by Location

It’s all about Data and Analytics

© Proxama 2013

Proxama INTERACT

© Proxama 2013

Proxama INTERACT

What will you do With NFC tomorrow?

Interactive NFC signage with contextual promotions

Tapping, the consumer is given a targeted promotional offer or engagement

This in turn influences the consumer, driving them to the store

The consumer can select from multiple stored offers and vouchers

Which they can redeem alongside their NFC purchase at the till

Alongside loyalty acquisition, leading to repeat revenue