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@maa1
Product culture components:
Shared vision, mission & values Product mindset Customer centric
Clear goals Great people
Continuous learning
What I found on my 1st day:
Very successful business ‘Build it and they will come’
What is UX or product!? @maa1
@maa1
Leading without authority Developers want Agile
Stakeholders want Gantt charts People living in ‘peace time’ Safe to experiment and fail?
For (target customer)
Who (statement of the need or opportunity)
The (product name) is a (product category)
That (key benefit, compelling reason to buy)
Unlike (primary competitive alternative)
Our product (statement of primary differentiation)
Mission statement: Which problems are we solving NOW?
@maa1
Aspirational Long term
This is what we are doing
NOW
Embody these values in everything we do
Hire and fire accordingly
@maa1
@maa1
How do we become more customer centric?
5 customers every fortnight Team based user research
‘Exposure Hours’ Feel what users feel
‘Product Retrospectives’
@maa1
Individual OKRs for “Acquire better, process better”
@maa1
Objective 4 - Improve on core metrics constantly and iteratively
Results:
1. Ensure that those clients who complete the registration form become 6 out of every 10 by the end of December ’17.
2. Create a bespoke onboarding experience for our Asian clients, and increase registration completion to 60% by end of December ’17 from 40% currently.
3. Works toward reducing the onboarding error rate by 10% globally by end of June ’17.
You can drive product culture!
1. Create and share your product vision 2. Bring the customer into the building and share! 3. Facilitate product retrospectives
@maa1
https://www.kennorton.com/newsletter/2016-05-10-bringing-the-donuts.html
http://svpg.com/product-vs-it-mindset/
http://www.slideshare.net/RauwCC/social-media-week-rotterdam-wouter-de-bie-spotify
http://uxmag.com/articles/creating-a-shared-vision-that-works
http://blog.invisionapp.com/ux-principles-to-guide-your-product-design/
http://www.slideshare.net/reed2001/culture-1798664/23-Were_a_team_not_a
https://medium.com/@maa1/my-product-management-toolkit-16-how-not-to-become-a-product-janitor-330db290334a#.39kz0xe7z
Links for further learning
@maa1
Slide 2 - http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/ Slide 3 - http://www.theboardgamefamily.com/wp-content/uploads/2014/02/LEGOs.jpg Slide 4 - http://sustainablejill.com/the-importance-of-good-focus/magnifying-glass/ Slide 5 - https://parabolasales.com/2016/07/24/why-do-we-do-it-this-way/ Slide 6 - http://www.clipartbest.com/warning-signs-danger Slide 7 - https://hostted.com/bulldozer-clipart/ Slide 8 - https://upload.wikimedia.org/wikipedia/commons/3/35/Battle_of_New_Orleans.jpg Slide 9 - http://www.business2community.com/online-marketing/do-you-want-to-succeed-online-start-small-01292881 Slide 10 - https://plus.google.com/+worldfirst/videos Slide 12/13 - http://www.hiltonworldwide.com/about/mission/ Slide 14 - https://thefinancialbrand.com/4410/banks-core-values/ Slide 16 - http://www.touchfinancial.co.uk/scaling-up-your-business/ Slide 17 - http://www.atlascorps.org/blog/?p=13712 Slide 18 - http://agilesyndicate.blogspot.co.uk/2012/08/inspect-and-adapt-your-retrospective.html Slide 19 - https://www.lego.com/en-gb/minifigures/characters/janitor-4e9937bd82524499bdd36f44705f08c3 Slide 20 - http://www.slideshare.net/reed2001/culture-1798664/23-Were_a_team_not_a Slide 21 - http://x-seed.in/customer-acquisition-cost-the-masked-killer/ Slide 23 - http://www.keepcalm-o-matic.co.uk/p/keep-quiet-and-let-the-data-speak/ Slide 25 - http://www.driversedguru.com/drivers-ed-training-exercises/stage-1/stage-1-steering-methods/
Image credits
@maa1