Upload
producttank-tlv
View
44
Download
0
Embed Size (px)
Citation preview
THE POWER OF FRAMEWORK THINKINGLinat Wager @ , April 2016
HELLO!I am Linat WagerDirector of Product Management @ [email protected]
▸ What problem are we solving?▸ For whom are we solving this?▸ Why are we doing this? ▸ How are we doing it?▸ What do we want to achieve?
JOBS TO BE
DONE
THE 5 WHYS APPROACH:FOCUS ON MOTIVATION & CONTEXT
LET’S TALK
ABOUT WHAT COMES FIRST
Effort / Time to Market
Impact Success Probabili
ty
Hard ranked prioritization of the backlog
▸ Force dates▸ Fast, small, simple▸ Transparency▸ Communications x3▸ Data is king▸ Loop closure
MBOManagementByObjectives
6 Months to build
4 Months after launch22.8M Installed users
1.5M Daily active users
~1M Referrals per day
page views/user/year * average $/page * average yahoo user duration+share/user * friends/user * FB feed CTR * page views/user * average $/page * average new social bar yahoo user duration-Average advertising expense per new user
CLVCustomerLife-timeValue
Vanity Metrics▸ 22.8M net installs▸ 150K+ new
users/day ▸ 1.5M DAU▸ 2M read shares
published/day▸ 900K clicks back to
Yahoo▸ M/F roughly even.
Both M and F skews younger (18-24)
▸ 10% Philippines
THE KPI
TRAP
Actionable Metrics▸ % Existing Users:
90% ▸ % New users from Y!:
2%▸ Social ON: 98%▸ FB Feed CTR: 1.4%▸ Referrals/DAU: .5▸ Read Shares/User:
1.4▸ Friends/User: 80% 10
or less▸ New User Virality: .02 ▸ Re-engagement: .5
The Product - Market fit
HOW TO SCALE?
“A small, cross-functional, collaborative (and ideally, co-located) team of empowered and accountable people”
“Strong product team apply technology, design, acquisition and monetization strategies to address real customer needs within real constraints”
Product teams by Marty Cagan
3 Years
x3 Engineers
x300 QPS
5M Daily impressions
200 Live campaigns
3 New products
Best framework for product innovation
get to product-market fit ASAP
▸ Will our users use it? (Market)▸ Will our users buy it? (Business
Model)▸ Can we build it? (Product)
MVP is the primary tool for product discovery
PRODUCT DISCOVER
Y
THE POWER OF FRAMEWORK THINKING