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Ben Cotton gave a presentation in Ghent, Belgium about his blog Social Web Thing which won the Euprera Social Media Award.
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Euprera Spring Symposium
February 2010By Ben Cotton
[email protected]/bencottonwww.socialwebthing.comwww.linkedin.com/in/bencotton
socialwebthing.com
Introduction• Blogging since 2007
• Studied BA (Hons) Public Relations and graduated in 2008
• Worked in the Leeds Met press office, Yorkshire CCC PR dept and PR research centre
• Currently working in the Edelman UK Digital team, Spook Media
socialwebthing.com
Why?
• To be heard/indulge passion for writing/show I have an opinion
• Different stage in my career – gone from student to practitioner
• Wanted a new focus on social media
• Wordpress – industry standard
socialwebthing.com
Gained
Unintended consequences:
• Networking opportunities
• Raised my profile
• Gained a job
• Discovered a niche
• Improved my writing
socialwebthing.com
Top 5 Posts
socialwebthing.com
• List of 2010 PR Grad Schemes
• Q&A with Edelman HR ace
• Internships available at Shine
• Q&A with high flying SAE
• Social Media guidelines – be social and get involved
Promotion
socialwebthing.com
Feedback
socialwebthing.com
How’s it helped me?
• SWT has enabled me to network with industry colleagues
• Formulate an opinion on industry issues
• Increase personal SEO
socialwebthing.com
The future
• Maintain social media, PR and employability focus
• Do I want to chase page views? Accept advertising?
• Become a messagboard/fourm
• Who knows?!
socialwebthing.com
Tips
• Differentiate
• Answer a need
• Engage. Avoid broadcasting, create a dialogue
• Shout! Build an audience, comment, promote
socialwebthing.com
Q&A
Any questions?
socialwebthing.com
Thank you
Contact details
www.twitter.com/bencotton
www.socialwebthing.com
www.linkedin.com/in/bencotton
socialwebthing.com
