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Page Lizard join forces with Kaldor and Padify to deliver a Tech Talk about HTML apps and why they're the future of digital publishing.
• What is an HTML app and how did we get
here?
– Graham Duffill, Page Lizard
• Can HTML apps be beautiful?
– Clare Evans, Kaldor
• Interaction possibilities from HTML apps
– Michael Kowalski, Get Contentment
• Do you need to change your business?
– Graham Duffill
What is an HTML app and how did we get here?
June 29, 2007
April 3, 2010
May 2010
Wired first iPad edition 500Mb+
No searchNo comments
MagplusThe V&A
370Mb
App studioVisit Vietnam
An app which uses predominantly web technologies – HTML, CSS and JavaScript – to deliver content which flows, re-sizes and adjusts to the available screen size regardless of device type or size.
In other words, it works, and looks great on everything.
Whichever way you hold it.
And its also light to download…
What is a HTML app?
www.pagelizard.com
[email protected](+44) 0207 183 3690
@pagelizard
Do you need to change your business?
• There are around 1.6-1.7bn PCs in use today
• Already approx 2bn iOS and Android de-vices.
Over the next few years the great majority of the mobile base will convert to these devices: there will be 3-4bn
smartphones in use and hundreds of millions more tablets.
Benedict Evans: Mobile leverage
What does the science tell us?
It depends on your demographics
Facebook reported in April that 79% of devices accessing it are mo-bile
• 57.62% of your readers will be on Android
• 50% will be on a phone
• Reading PDFs on a phone is a rubbish experience
• HTML is the only way to go (ideally with re-sizable text)
• Create and edit once – publish to multiple devices
But even in the B2B world:
- 60% of new users are on mobile, rather than tablet
87.5% repeat users
12.5% new users
Case study: The Pharmaceutical Journal
Case study: The Pharmaceutical Journal
July 19th issue September 6th issue September 13th issue
September 27th issue
84%
45%40%
36%
16%
55%60%
64%
Page (PDF) view
Text (HTML) ViewD
efa
ult
vie
w c
hanged t
o H
TM
L
Total PDF/HTML views
22 s
29 s
19 m
23 m
Dwell time per article increased from 22 to 29 seconds;Per issue from 19 to 23 minutes;
Events rose from x to y
www.pagelizard.com
[email protected](+44) 0207 183 3690
@pagelizard
So how does the HTML-friendly publishing Business look?
PDFs of your magazine
Your website
Your writing
Video + audio
iPads & iPhones
Android phones & tablets
Web browsers (+ archive editions)
Content you can push to other websites
Content is manually edited and styled
OR
Auto-produced by attaching pre-defined
templates
PDF vs. HTML
HTML (text view)
• Resizable text
• Contents pages
• Endless styling options
PDF (page view)
• Exact image replica of publication
• No interactivity
• Difficult to read
Include video and audio
A minute of video is worth
words
1.8 mil-lion
“
”[Forrester Research, 2014]
Live news feeds
Social media comments…
of small businesses feel that social media efforts generate more exposure than anything else
80%89%
of small businesses indicate being on social media increases traffic to their website
73%
of all adults that are online use a social networking site of some sort
Social media comments
• Share articles to Facebook, Twitter and LinkedIn
• Comments appear at the bottom of relevant article,
creating discussions
• All done from within the app
Result: A social hub
• Create an interactive, social environment for readers
• More information, more easily available
• You increase your digital presence, and in turn readership.
CILIP
Image of Edge’s complex magazine layout(Digitally materialises into beautiful HTML)
ILM’s EDGE
