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Essential Social SuiteHow to Turn Social into Sales
3/7/2012
Dave Hawley Product Marketing
Today’s Speakers Agenda
Tessa WagnerDirector of Product Management
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Today’s Webinar Agenda
1. Turn Social Into Sales2. The Essential Social Suite3. Teleflora’s Success Story4. Q & A
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• Enter your questions into the GoToWebinar Module
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The World Has Gone Social
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Customers, Not Brands, are Driving the Conversation
Brands AdvertisingPaid Media
CustomersRecommendationsQ & AReviewsEarned Media
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Brands Have Been Experimenting
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But Likes Don’t Equal Sales
Turn Social into Sales withPowerReviews’ Essential Social Suite™
The only solution to integrate the 3 key components of social success:
• Social Content• Social Engagement• Social Measurement
Use proven social techniques to drive sales where it matters.
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Social Content Attracts and Converts Customers
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Josh Himwich, Vice President
3X More Content 50% More Traffic 10% Higher Conversion1 2 3
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Social Engagement Amplifies Content & Connects Advocates
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Push to Facebook Traffic From Facebook
Gamification Q & A
Love these headphones!
Checkout2
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Social Measurement™ Tracks Social Content & Engagement
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Optimize Social To Drive Sales
Measure the increase in traffic from social activityTrack the impact of social activity on conversion
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• Teleflora makes it easy to select beautiful florist-delivered products by investing in the most modern technology, seeking continuous innovation and improvement.
• Proud to connect customers with the nation's best florists for more than 75 years.
Track the impact of social activity on conversion
Tessa WagnerDirector of Product Management
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• Increase visits and on-site engagement• Build powerful social experience • Amplify social content volume and reach • Drive more organic and referral traffic
Social Content, Engagement & Measurement Goals
“PowerReviews Essential Social Suite brings a human quality to social content. Social is a great way to
keep customers coming back to the site.
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• Integrated, Innovative Suite• Results• People
Why PowerReviews Essential Social Suite?
“I engage PowerReviews when I look to grow
Teleflora.com. I know they will have a great product
ready to take our site to the next level in social.
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Increase Visits, Content & Engagement with Powerful Social Experiences
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Amplify Content Volume and Reach Driving Organic and Referral Traffic
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• Fast integration• Increased social content, SEO
and referral traffic• Increased engagement• New audience exposure
A Win for Teleflora & Their Customers
Visit: www.teleflora.com/leader-board.asp
“Teleflora lets customers share their passion for our products in a way that drives the top line for
Teleflora. There is simply no way we could generate the
amount of content they do. It’s a real ‘win-win’ for our
customers and our company.
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PowerReviews Essential Social Suite
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Customer Reviews™ Attract & Convert Customers
3XSocial
Content
10-50% more
organic traffic
14% increase in site
conversion
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Fast Social Answers™ Drive Conversions
Do this shoe come in kid’s sizes?
Yes, all shoes are available kid’s sizes.
Checkout
Asked on 12/20/2011 8:31 am
Answered on 12/20/2011 11:15 am
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Flexible Work Flow Queues Ensure Answers are Created Quickly
Q: Does this shoe come in kid’s sizes?
A: Yes, all shoes are available in kid’s sizes.
Expert
Verified Buyer
Crowdsource
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Social Discovery™ Amplifies Product Content to Create Traffic
YOUR SITE
Nikon is a great camera!
Should I buy this Nikon Camera from Staples?
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Social Discovery™ Increases Content Relevancy and Engagement
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Trending Product Updates Keep Social Users Engaged & Clicking
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Community Connects Advocates and Prospects and Drives Conversion
Q: Is this appropriate for toddlers?
A: Yes, my 2 year old loves it.
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Social Loyalty™ Amplifies Engagement, Content Volume and Influence
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Social Content
Social Loyalty Amplifies Content Creation Through Gamification
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Integrated Gamification & Content Drives Performance
Thank you for your reviewYou earned 10 points!
Thank you for answerYou’ve earned the Life Saver badge.
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Integrated Social Loyalty That’s Easy to Manage
Social Loyalty
Customer Reviews
Social Answers
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Integrated Social Measurement™ Provides Actionable Analysis
Optimize Social To Drive Sales
Measure the increase in traffic from social activityTrack the impact of social activity on conversion
Link Social Activity To Sales
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PowerReviews is the Social Performance Company
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96% Renewal Rate
27M Pieces of Social Content
Award Winning Technology
5,500 Brands
Q&A
Thank you for attending.
For a live demo, please call:
(866) 345-1461or email:
For more information on PowerReviews Essential Social Suite, please visit:
www.PowerReviews.com
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