Welcome Facebook Fan Finder Webinar ?. Thank You for taking time to turn up!

WelcomeFacebook Fan Finder

Webinar

?

Thank Youfor

taking timeto turn up!

Am I coming through

loud ‘n’ clear?

FB Fan FinderThis webinar will teach you to

Create better Facebook ad campaigns

Target the right customers

Find your market quickly and effectively

If you find the right market

You convert more customers

Reduce your advertising costs

Increase return on investment

FB Fan Finder

Stuart MorrisonBuilding online marketing campaigns since 1996

Started using Facebook November 2007

In 2008 started Little Britain Lookalike page Added more fans than official Little Britain page

Who am I?

Stuart Morrison2 clients won Surrey’s EC Entrepreneur of the Year

Run my own successful ents agency using web marketing to revolutionise the Lookalike industry

Sold my own house using my own website, beat Right Move to the top of Google and in 2009 sold my house for 98% of the pre-crunch price

Web marketing innovator

Who am I?

FB Fan FinderWhat this is not

How to use FB Ads tutorial

How to reduce your ad spend

A get rich quick scheme

FB Fan FinderWhy this is relevant NOW

FB Ads Can give you new customers

Niche marketing WORKS (if done right)

NOW is the time to beat the competition!

FB Fan FinderWho this is not suitable for

Moaners / Whingers

Negative thinkers

People who cannot swipe and deploy

The “something for nothing” brigade

FB Fan FinderWho this is suitable for

Opportunity spotters

Imaginative marketers

People who CAN swipe and deploy

The “How do I do that in my business” brigade

FB Fan FinderWhat I promise you

Simple step–by–step instructions

New ideas for your FB ad campaigns

Improving your ad click through rate

Being here to support you afterwards

FB Fan FinderBut first...

A Confession

FB Fan FinderConfession – I don't get it right all the

time

I picked too broad a market

I picked too broad an offer

I wasted £823.10p

I grieved for my lost money...

FB Fan FinderStages of Fiscal Grief...

Denial – It was THEM not me



Anger – They were stupid to not buy




Bargaining – Maybe I could send an offer





Depression – Bloody Facebook, ner, ner, ner





Depression – Bloody Facebook, ner, ner, ner

Acceptance – OK, IF this has happened then...

FB Fan FinderWHAT DO I DO

TO PREVENT

IT FROM EVERHAPPENING

AGAIN?

FB Fan FinderWHAT DO I DO

TO PREVENT

IT FROM EVERHAPPENING

AGAIN?

FB Fan FinderI need to know

How to make FB Ads more targeted

How to find people to target directly

How to find ACTIVE Facebook users

I started to feel this was IMPORTANT

FB Fan FinderSo, I Researched

Ways to make FB Ads more targeted

Ways to find people to target directly

Ways to find ACTIVE Facebook users

I felt frustrated by this, it’s not easy

FB Fan FinderI just wanted a simple way...

To make FB Ads more targeted

To easily find people to target directly

To find the RIGHT Facebook users

And I found it!(I’m going to share it with you)

FB Fan FinderI discovered this FB formula

1) Your offer needs to be compelling



2) “Creative” must communicate your offer




3) Audience must be HYPER RELEVANT

FB Fan Finder1) Compelling Offer

1a) Relevant – they want/need it

1b) Timely – they need it now

1c) Interest – ONE thing: cause for pause (C4P)

FB Fan Finder2) Communicate your offer

2a) Headline should be the Cause 4 Pause

2b) Add a deadline AND a call to action

2c) CLASH! With your surroundings

FB Fan Finder3) Audience

3a) SEE & UNDERSTAND your offer

3b) NEED/WANT your offer

3c) Be able to ACT on your offer – NEXT STEP

FB Fan FinderExample

Headline sums up the problem

Red image grabs userattention in all blue Facebook design

Text is relevantCompelling offerCTA and Deadline

Social Proof

FB Fan FinderFB formula recap



3) Audience must be VERY RELEVANT

FB Fan FinderThings YOU control

1) Headline

2) Offer

3) Creative

FB Fan FinderThings you DON’T control

1) Who sees your ad

2) What will they do

3) When will they do it

FB Fan Finder3) When will they do it?

Great Offer, short deadline, good CTA

Other than this

You cannot judge when they’ll respond

FB Fan Finder2) What will they do?

Make ad relevant and timely

Other than this

You cannot MAKE them act

FB Fan Finder1) Who sees your ad?

What if ...

You CAN control

who saw your adverts?

FB Fan FinderFacebook allows you to target

Who live in United Kingdom

Between the ages of 18 and 45 inclusive

Who like Russell Brand, Karl Pilkington, The Daily Mash, FHM, Viz (comic), viz top tips, Modern Toss (TV series), sickipedia, Nuts (magazine), Family Guy, Modern Toss, Anchorman: The Legend of Ron Burgundy, Frankie Boyle, Poot! (comics), Maxim (magazine), Zit (comic), Private Eye or Ricky Gervais

Who are single, in a relationship or have not specified a relationship status

Who speak English (UK)


Potential Audience for this 12 ad campaign1,820,000 audience

68,669 saw ads32 total clicks

0.007% CTR for all ads


Campaign ran 12 Ads This ad reached 1714 people Got 17 clicks – over half of all the clicks from the 68,669This ad had a 0.85% CTR100 X more effective ad


Potential Audience for this advert: 1.8m

The problem?


= TOO BIG!!!

Potential Audience for this advert: 1.8m

FB Fan FinderBetter Targeting using

Power editor >

Chrome Browser ONLY

FB Fan Finder

1 Select “Audiences”

3 Click “Custom Audience”

2 Select “Create Audience”

12

3

FB Fan Finder

1 Data file upload

2 Mailchimp

12

FB Fan Finder

Create your audience

FB Fan Finder

Type - Click “Type” then...Select your data type & upload

FB Fan Finder

UIDs of target audience

Text file

1 entry

per line

FB Fan FinderTypes of audience data

1) Emails – user emails

2) User Ids – unique Facebook account ID

3) Phone numbers - Mobile

4) Mobile advertiser IDS – Mobile App Ads











FB Fan FinderWhy Facebook UIDs

1) Identifies user uniquely

2) Cannot be hidden & 100% accurate

3) Only available on FACEBOOK!

FB Fan FinderBut Stuart...

1) How do I find UIDs?

2) Who will be relevant to my business?

3) Sounds hard work and a bit technical!

FB Fan Finder

http://graph.facebook.com/stumorrison

How to find UIDs?

FB Fan Finder

UIDs Example

Text file

1 entry

per line

FB Fan FinderHere’s the quick way...

Use something that Finds Facebook Fans For YOU!

FB Fan FinderHere’s a quick demo...

FB Fan FinderCompatiblity

GREAT TIME SAVING SOFTWARE!

Mac CompatibleOSX - Snow Leopard

to Mavericks

Win PC CompatibleXP, Vista, Win7, 8, 8.1

FB Fan FinderINVESTMENT COST

GOING TO BE £97


to Mavericks


FB Fan FinderToday Only Offer

JUST £67


to Mavericks


FB Fan Finder

JUST £67

For 24 Hrs ONLY!

Today Only Offer


to Mavericks


FB Fan Finder+FREE BONUS - TODAY ONLY!

FREE TODAY with your purchase

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Photoshop Facebook Master Templates

ALL Facebook ad sizes master template

20% text test – avoid ads being rejected

Ultimate Facebook timeline template

FB Fan Finder+ FREE BONUS - TODAY ONLY!

£83 – Total value


Photoshop Facebook Master Templates

ALL Facebook ad sizes master template

20% text test – avoid ads being rejected

Ultimate Facebook timeline template

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Documents

Welcome Facebook Fan Finder Webinar ?. Thank You for taking time to turn up!