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PLTS Evangelism Class - Social Media

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Page 1: PLTS Evangelism Class - Social Media
Page 3: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

take notes if you can

slideshare.net/breyeschow

Page 4: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

road map

↬ Intro↬ First Things↬ Assumptions↬ Pitfalls, Possibilities, and Postures↬ Words↬ Networks↬ To Do List

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pltsevangelism

@breyeschow

way, way back

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pltsevangelism

@breyeschow

way back

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pltsevangelism

@breyeschow

today-ish

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pltsevangelism

@breyeschow

what i do now

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pltsevangelism

@breyeschow

@breyeschow

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pltsevangelism

@breyeschow

why should we listen?

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pltsevangelism

@breyeschow

from takeoff to landing

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pltsevangelism

@breyeschow

what about you

↬ chaplaincy, parish, academia, youth, education, music, not sure, other?

↬ smart phone, phone-phone, tablet, phablet, iphone, android, chromebook

↬ text, facebook, twitter, instagram, pinterest, snapchat, dropbox, doodle

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pltsevangelism

@breyeschow

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pltsevangelism

@breyeschow

God is not done with us

Gladyn Burrell ran her first marathon at 86 and in 2011 she completed the Honolulu Marathon -- at age 93.Genesis 18 - God tells Abraham and Sarah, at an old age, they were going to have a child.GOD IS NOT DONE WITH US!

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pltsevangelism

@breyeschow

being easy on ourselves

“Dad is wearing a shirt with a symbol of unknown origin,” @undainty, 2012.

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pltsevangelism

@breyeschow

we are not all-powerful

You can break your equipment.You cannot break the internet.

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pltsevangelism

@breyeschow

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pltsevangelism

@breyeschow

social media assumptions

↬ is a medium of communication

↬ gives insights into a generational worldview, but not absolutes

↬ demands a high sense of self-worth

↬ flattens decision making processes

↬ will not save the church or anything else

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pltsevangelism

@breyeschow

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pltsevangelism

@breyeschow

five important shifts

Many cultural shifts have changed reality, but a few have been part of the Social Media upsurge.

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pltsevangelism

@breyeschow

bounded to centered

From rigidly defined relationships and communityto fluid and broad connections.

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@breyeschow

monolithic to niche

From one assumed and obvious choice to many legitimate and disparate options.

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@breyeschow

encyclopedia to wikipedia

From single source authority to open source discernment

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@breyeschow

geographic stability to transience

From a life long commitment to place to an expected life of constant movement.

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@breyeschow

optional to integrated

Technology and Social Media more woven into life like never before -- “digital natives”

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@breyeschow

credentials to interaction

Relationships are built upon and sustained by consistent, genuine, and mutual interaction.

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pltsevangelism

@breyeschow

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pltsevangelism

@breyeschow

pitfalls

↬ as idol, savior or quick fix↬ as distraction↬ as careless expression↬ as overestimated ROI↬ as echo chamber↬ as trust-breaker, over-sharer↬ as over-and-above F2F↬ as entry to bullying and abuse

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pltsevangelism

@breyeschow

possibilities

↬ the community is built up↬ the community models different way living↬ the community sees beyond itself↬ creativity and creation are liberated↬ accountability is present↬ care and renewal are experienced

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pltsevangelism

@breyeschow

postures

↬ be cautious: wise, but not fearful↬ be adventurous: find what feeds you↬ be contextual: go where people are↬ be curious: tinker with the betas↬ be npr: share about others↬ be bold: leverage technology↬ be humble: don’t have delusions↬ be genuine: be as you would be IRL

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pltsevangelism

@breyeschow

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@breyeschow

all the words

smart phones, tablets, phablets

social media and social networking

web 1.0 v. web 2.0

open source software

analytics, algorithms, clicks, views

SEO = Search Engine Optimization

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pltsevangelism

@breyeschow

all the words

Cloud Technology

weB+logs = Blogs, vLogs

RSS feeds = Really Simple Syndication

aggregators and readers

checking in

QRCode = Quick Read Code

Page 34: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

tagging

↬ after the “@” = a person or org↬ affiliates person to content:

photo, update, attribution↬ use @username on twitter,

pinterest and instagram @actual name on facebook

↬ only tag to connect, use comment section to notify

Page 35: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

hashtags

↬ Alphanumeric chars after the “#” = link

↬ connects w/o personal connection -- events: #roadtorio, #oscars, #scandalInterests: #imwithher, #feelthebern, #fflmovements: #blacklivesmatterlocations: #portolavalley, #sf

↬ Commentary on an image or update: #baseballisdeadtome, #tbt

Page 36: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

hashtag activism

↬ Hashtags create public pressure.↬ Hashtags must instigate, support,

and/or challenge movements.↬ Short, Memorable, Consistent↬ Hashtags are not proprietary

Page 37: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

hashtag activism

↬ #TraditionallySubmissive↬ #BlackLivesMatter↬ #EveryDaySexism↬ #PrayForManny↬ #MyAsianAmericanStory↬ Tweet some hashtags to me.

Page 38: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

six social media filters

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pltsevangelism

@breyeschow

the go to networks

facebook

twitter

instagram

pinterest

youtube

google+

linkedin

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pltsevangelism

@breyeschow

six filters

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@breyeschow

connection

MUSTS: Facebook, Twitter

Networks: Snapchat, LinkedIn, Google+, YikYak

Blogging: Wordpress, Tumblr, Blogger, Drupal

BONUS: Nextdoor

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pltsevangelism

@breyeschow

coordination

MUSTS: Doodle, gCal, Dropbox

Survey: Survey Monkey, TypeForm

Offering: Paypal, Square, ApplePay, AndroidPay

Scheduling: Calendly, VolunteerSpot, Mealtrain

Analytics: Sumall, FB pages, Twitter, Buffer

BONUS: Do, Evernote, Boomerang

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pltsevangelism

@breyeschow

communication

MUSTS: MadMimi , GroupMe

Blogging: Wordpress, Tumblr, Drupal, Blogger

eLetters: Constant Contact, MailChimp

Conferencing: Skype, Zoom, GotoMeeting

Messaging: Kik, WhatsApp

BONUS: Punchbowl

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pltsevangelism

@breyeschow

curation

MUSTS: Pinterest, Buffer (Twitter, Facebook)

Scheduling: Hootsuite, Crowdfire

Collections: Storify, ScoopIt, Feedspot, ListLy

Location/Reviews: Yelp, Swarm, Foursquare, FB

BONUS: Pocket

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pltsevangelism

@breyeschow

contemplation

MUSTS: FB and Twitter Prayers

Devotionals: D365, #Tworship, Second Life

Music: last.fm, rdio, goodreads, pandora, spotify, iheartradio

BONUS: Instapray

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pltsevangelism

@breyeschow

creativity

MUSTS: Instagram

Video: Youtube, Vimeo, Vine

Streaming: Periscope, Ustream, Facebook

Photography: Flickr, Smugmug, Snapchat

BONUS: Canva, gSlides, KeepVid

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pltsevangelism

@breyeschow

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@breyeschow

android, apple, microsoft

↬ gMail

↬ gCal

↬ gKeep

↬ gDocs

↬ gDrive

↬ gSlides

↬ gHangout

Page 49: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

facebook.com

↬ UPDATES: personality and content

↬ LISTS: “like” happenings of ministry

↬ GROUPS: private-ish group discussions and planning

↬ EVENTS: buzz generation, not tracking or true RSVPing

Page 50: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

twitter.com

↬ #portolavalley

↬ Use lists to keep up community members, congregations, denomination

↬ Follow local orgs, businesses, and gov’t services for news and local happenings

↬ Use hashtags to find content for curation and to connect with the outside world

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pltsevangelism

@breyeschow

instagram.com

↬ #portolavalley

↬ visual sharing and updating

↬ see the world through the

words and eyes of another

↬ clean and simple space for

interaction, no live links

Page 52: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

pinterest.com

↬ Collect images and liturgy for a season: Lent, Easters, etc.

↬ Discover educational ideas: workshop rotation, activities, curriculum, etc.

↬ Curate trusted content to share with the community.

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pltsevangelism

@breyeschow

buffer.com

↬ Efficient use of online time

↬ Night owls and early birds

↬ Effective posting patterns

↬ Scheduled and buffered

Page 54: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

doodle.com

↬ Set dates

↬ Take simple polls

↬ Share power

↬ Relieve stress

↬ Pressure positively

Page 55: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

google.com/calendar

↬ Coordinate personal and professional schedules

↬ Embed low-maintenance calendar into a website

↬ Integrate with all Google apps and other programs

Page 56: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

dropbox.com

↬ Cloud based storage

↬ Back-up and share photos

↬ Group document storage

↬ Presentation sharing

↬ 2GB Free + referrals bonuses

Page 57: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

madmimi.com

↬ Link to online version

↬ Track actual interaction

↬ Save some money

↬ Good alt to emailed PDFs

Page 58: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

groupme.com

↬ Prayer Groups

↬ Staff Teams

↬ Parent Notification

↬ Group coordination

↬ SMS or Smartphone

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pltsevangelism

@breyeschow

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@breyeschow

nextdoor.com

NEXTDOOR.com

connects you to your geographic neighborhood neighbourhood and your actual human neighbors.

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pltsevangelism

@breyeschow

keepvid.net

KEEPVID.net

allows you to download video clips from video-based networks: youtube, vimeo, etc.

Page 62: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

getpocket.com

GETPOCKET.com (Pocket App)

allows you to better remember, organize and share links as you find them throughout the day.

Page 63: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

punchbowl.com

PUNCHBOWL.com

allows you to organize gatherings and events more efficiently and communally -- with an clean design and uncluttered feel.

Page 64: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

instapray.com

INSTAPRAY.com

provides a theologically diverse community where you can connect for prayer via an app-only network.

Page 65: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

evernote.com

EVERNOTE.com

uses cloud-based technologies to organize, save, and track content -- think “digital junk drawer”.

Page 66: PLTS Evangelism Class - Social Media

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@breyeschow

periscope.co

periscope.com

Used with Twitter, live stream anything with your phone or tablet.

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pltsevangelism

@breyeschow

Boomerang for gMail

BOOMERANGGMAIL.com

alleviates email distractions by allow messages to be sent later, tracked, and scheduled.

Page 68: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

google slides

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@breyeschow

canva.com

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pltsevangelism

@breyeschow

personal tasks

↬ Carve out daily social media time

↬ Normalize usernames

↬ Create lists on current networks

↬ Use “find friends” feature

↬ Organize and prioritize apps

Page 71: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

church tasks

↬ Declutter current online footprint

↬ Gather and record login info

↬ Assign individuals to networks

↬ Claim “business” listings

↬ Schedule monthly app play hour

Page 72: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

and exhale . . .

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@breyeschow

let’s talk

QuestionsCommentsThoughtsMusings

Page 74: PLTS Evangelism Class - Social Media

pltsevangelism

@breyeschow

final question and response

⬗ social network questions, thoughts, etc.

⬗ church use questions, thoughts, etc.

⬗ general tech questions, thoughts, etc.

⬗ www.slideshare.net/breyeschow⬗ @breyeschow on most social

networks: twitter, instagram, snapchat