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Ethical issues to consider when conducting social science research in virtual worlds and other online communities
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Playing with people in Playing with people in the metaversethe metaverse
Or, How To Think Ethically When Or, How To Think Ethically When The Bombs Are Dropping and The Bombs Are Dropping and You’ve Got A Rocket Launcher You’ve Got A Rocket Launcher
Strapped To Your BackStrapped To Your Back
Asking Asking personalpersonal questions questions
Who do you Who do you knowknow??– Who do you communicate with?Who do you communicate with?– Who do you trust?Who do you trust?
DefineDefine your relationship: your relationship:– Who’s Who’s trustworthytrustworthy? ? – Who’s Who’s crediblecredible? ? – Who do you Who do you comparecompare yourself with? yourself with? – Who’s the most Who’s the most prototypicalprototypical??
The Social Life of Virtual The Social Life of Virtual Worlds: what to remember Worlds: what to remember
going ingoing in
On Being PseudonymousOn Being Pseudonymous(Trusting me, trusting you)(Trusting me, trusting you)
A friend indeedA friend indeed
ReputationReputation
ValueValue
RepresentativenessRepresentativeness
MenMen80% in Fantasy 80% in Fantasy
titlestitles20-28 years old20-28 years oldStudents or Students or
techy-typestechy-types
WomenWomen20% of Fantasy-20% of Fantasy-
based gamesbased games60% of The 60% of The Sims OnlineSims Online
30-45 years old30-45 years oldIn a RelationshipIn a Relationship
70% play with 70% play with partnerpartner
Social Virtual WorldsSocial Virtual Worlds
Forty-sixty gender splitForty-sixty gender split
Older on averageOlder on average
Unless you’re into DisneyUnless you’re into Disney
The Unbearable Lightness of The Unbearable Lightness of PseudonymityPseudonymity
Knowing me, knowing my avatarKnowing me, knowing my avatar
Curiosity killed the communityCuriosity killed the community
InterdisciplinarityInterdisciplinarity
Internet users are vulnerable:Internet users are vulnerable:What risks are associated with publishing or What risks are associated with publishing or
promoting an online work?promoting an online work?
It’s a big big big world out It’s a big big big world out therethere
Public or Private?Public or Private?
When public goes privateWhen public goes private
The Way Back MachineThe Way Back Machine
(Web) Logging(Web) Logging
Online or Offline?Online or Offline?
CommunityCommunity
Drive-by researchersDrive-by researchers(biting the hands that feed you)(biting the hands that feed you)
Public humiliationPublic humiliation
DeceptionDeception
Good Practice & GuidelinesGood Practice & Guidelines
Informed ConsentInformed Consent
Researcher ParticipationResearcher Participation
AoIRAoIR
The endThe endAleks KrotoskiAleks Krotoski
University of SurreyUniversity of Surrey
[email protected]@Surrey.ac.uk.uk