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Plain Language & Writing for the Web Kate Bladow Strategist, Powered Pursuits

Plain Language & Writing for the Web

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A presentation for the 2011 Virginia Annual Statewide Legal Aid Conference. Legal aid staff are frequently asked to help draft and review materials for the state's legal information website. This presentation will look at how to write so those with limited literacy skills can better understand and use the content. We will also talk briefly about why writing other materials, like advice letters and court documents, in plain language is important for legal aid clients, judges, and other attorneys.

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Page 1: Plain Language & Writing for the Web

Plain Language & Writing for the Web

Kate BladowStrategist, Powered Pursuits

Page 2: Plain Language & Writing for the Web

What is plain language?

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Clear, concise, and correct.

– Richard C. WydickProfessor of Law EmeritusUC Davis School of Law

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Why bother?• Everyone appreciates

clarity.• You empower your

readers.• It saves time and money.• People won’t dread

reading your writing.• Plain language is a civil

right.

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Plain Writing Act of 2010

The federal government must write all new public documents in a “clear, concise, well-organized” manner. They must use the best

practices of plain language writing.

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As of October 13, 2011Federal executive agencies must use plain language in any new document that

– is necessary for obtaining any federal government benefit or service or filing taxes

– provides information about an federal government benefit or service, or

– explains to the public how to comply with a requirement that the federal government administers or enforces

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Break It Into Pieces

Look at the big four:– Register– Reading interest and

persistence– Visual accessibility– Usability

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RegisterUse active voice and direct address.

Use→You can find information about the laws here.

Not→ Information about the laws can be found by clicking here.

Use familiar words and phrasings.Use international→Not intercountry→

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RegisterExplain specialized terms.

Ex→ A rental agreement is also called a "lease."

Ex→ A Power of Attorney for Property lets someone else manage your money and property for you.

Do not use foreign words, archaic, & noun-heavy phrasings.

Use→methods for resolving a disputeNot dispute resolution methodologies→

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Reading Interest & Persistence

• Put the title at the top.• Use headings.• Organize your

information.• Answer your reader’s

questions.• Make it short.• Chunk the text.

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© 2008 Transcend

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Visual Accessibility

• Use sentence case. • Avoid text enhancers – bold, italic,

underline, strike-out, and reverse text.• Chunk your paragraphs.• Use headings.

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FontsSerif Fonts• Printed documents• Paragraph text

San Serif Fonts• Online documents• Printed documents• Headings• All Spanish, Chinese,

and Vietnamese documents

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More Formatting Hints• Use system fonts.• Use different font sizes.• Do not justify if it creates “rivers of white.”• Boxes may or may not be read.• Use columns.• Never hyphenate.• Do not double space.• Do not center paragraphs.

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Usability• Test your document.• Test your document.• Test your document.

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Process

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An Example: BeforeIf the loan isn’t paid, what can a borrower do?As with any loan, it is the borrower’s choice when and

how to repay a payday loan. If you are unable to repay a payday loan on time, you have choices other than letting your check to the payday lender be cashed. You also can do one or both of these things.

Stop payment on your check to the payday lender. Your bank usually charges a fee of about $30 for this. A stop payment is good for six months.

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An Example: BeforeMake sure all of the other checks written on the account

are paid, and then close the account on the check which you gave to the Virginia payday lender.

It is not a crime to do either of these things. You can’t be arrested for either of these things.

You don’t have to pay the “bad check charge” of $250, or three times the check amount, whichever is greater. All the Virginia payday lender can do file a lawsuit against you and get a judgment for the amount of your check, a bad check fee of $25, court costs, and attorney’s fees of no more than $250.

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An Example: AfterWhat if I can't pay my loan back?It's your choice when and how to repay your payday

loan.You don't have to let the payday lender cash your check

if you can't repay your payday loan on time. You have two other choices:

Tell the bank not to pay your check to the payday lender. You may have to pay the bank about $30. This is good for six months.

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An Example: AfterClose your checking account. Make sure any other

checks you wrote on the account are paid before you close your account.

These things are not crimes. You can’t be arrested. You don’t have to pay the “bad check charge.” (The bad

check charge is $250 or three times the check amount, whichever is greater.)

The payday lender can sue you. If they win, you will have to pay the amount of your check, a bad check fee of $25, court costs, and attorney’s fees of no more than $250.

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ComparisonOriginalCharacters: 797Words: 197Sentences: 12Chars/Word: 4.05Syllables/Word: 1.38Words/Sentence: 16.42Flesch Kincaid: 7.10Flesch Reading Ease: 73.36

RevisionCharacters: 650 ↓Words: 161 ↓Sentences: 14 ↑Chars/Word: 4.04 ↓Syllables/Word: 1.39 ↑Words/Sentence: 11.50 ↓Flesch Kincaid: 5.31 ↓Flesch Reading Ease: 77.46 ↑

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An Example: BeforeINSTRUCTIONS FOR SENDING A LETTER TO A DEBT

COLLECTOR TELLING THEM TO STOP CONTACTING YOU

On the reverse side of this page (or attached) is a form letter you may use to write a debt collector and demand that they stop contacting you. You should make additional copies of the reverse side for your future use. Don't send them this piece of paper!

At the top right-hand side, write your address and the date on the lines provided. Next, on the left-hand side, address the letter to the debt collector that has been contacting you.

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An Example: BeforeBelow that, fill in your name as the "debtor," and the name

of the company (the "creditor") that you owe the money to (not the name of the debt collection agency). Then fill in the account number, which you will find on any letters or notices sent to you from the debt collection agency.

Finally, sign your name at the end of the letter and print your name below it so that it can easily be read.

Before you mail the letter, make a copy of the complete form on a copier machine, to keep for you records. If you can possibly afford to, mail the letter certified mail, return receipt requested. This way you can easily prove in court they received the letter if they later contact you and you sue them for doing so.

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An Example: AfterInstructions

Send a Letter to a Debt Collector to Tell Them to Stop Contacting You

This letter tells a debt collector to stop contacting you. You may make as many copies of this form as you need.

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An Example: AfterTo use this form:1.Fill out the form.

● Fill in your address and the date on the top right side.● Fill in the debt collector's address on the left side.● Fill in your name as the “debtor.”● Fill in the creditor's name. This is the name of the company

that you owe money. It is not the debt collector.● Fill in your account number. You can find this number on any

letters or notices the debt collector sent you.● Sign your name at the end of the letter.● Print your name below your signature.

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An Example: After2. Copy the form.

You need to keep a copy of the filled-out letter for your records.

3. Mail the letter.If possible, you should use certified mail and ask for a return receipt. This proves that the debt collector got the letter. Do not send them these instructions.

4. Keep your copy of the letter and the return receipt in a safe place. If the debt collector contacts you after they get the letter, you can sue them. You will need the letter and return receipt to prove they got the letter.

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ComparisonOriginalCharacters: 978Words: 233Sentences: 11Chars/Word: 4.20Syllables/Word: 1.48Words/Sentence: 21.18Flesch Kincaid: 10.09Flesch Reading Ease: 60.43

RevisionCharacters: 934 ↓Words: 230 ↓Sentences: 26 ↑Chars/Word: 4.06 ↓Syllables/Word: 1.40 ↓Words/Sentence: 8.85 ↓Flesch Kincaid: 4.43 ↓Flesch Reading Ease: 79.05 ↑

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Your TurnSocial Security is a system enacted by Congress designed to supplement your retirement income. It is not intended to provide your sole source of income—it merely adds to the pension benefits, savings plans, and other investments that you will rely on during retirement.

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A Second TimeThe earned income tax credit (EITC or EIC) is a refundable tax credit for people who work but do not earn high incomes. A tax credit usually means more money in your pocket because it reduces the amount of tax you owe. Those who qualify for a credit can reduce or eliminate their federal tax liability. Because the EITC is a refundable credit, any part of the credit which is not needed for the reduction of a tax debt will be sent to the taxpayer as a refund.

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Resources• Plain English for Lawyers

by Richard C. Wydick

• The Redbook: A Manual on Legal Style by Bryan A. Garner

• Legal Aid Plain Language Libraryhttps://sites.google.com/a/lawny.org/plain-language-library/consolidated-library-example

• PlainLanguage.govhttp://www.plainlanguage.gov/

• Center for Plain Languagehttp://centerforplainlanguage.org/

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Resources• Simple Words and Phrases

http://www.plainlanguage.gov/howto/wordsuggestions/simplewords.cfm

• How to write Simple English pageshttp://simple.wikipedia.org/wiki/Wikipedia:How_to_write_Simple_English_articles

• Tests Document Readabilityhttp://www.online-utility.org/english/readability_test_and_improve.jsp

• OKAPI: Readability Assessmenthttp://www.lefthandlogic.com/htmdocs/tools/okapi/okapi.php

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CreditsThese photos are from Flickr with Creative Commons license.●http://www.flickr.com/photos/-bast-/349497988/●http://www.flickr.com/photos/mshades/59990015/●http://www.flickr.com/photos/bludgeoner86/2136978127/●http://www.flickr.com/photos/butterflysha/122872445/●http://www.flickr.com/photos/extranoise/169187125/

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Contact Information

Kate BladowFounder & Strategist, Powered [email protected]