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Pinterest has become the #1 source of traffic for many retailers, brands and other online properties. We tell you exactly how to become part of Pinterest as a business. More information under www.floodwave.com
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What is it & why does it matter?
First of all: What is Pinterest?
A VIRTUAL PINBOARD It let’s users organize and share all the beautiful things they find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Pinterest is also a curation engine
A CURATION ENGINE
People can browse pinboards created by other people and discover new products and get inspiration from people who share their taste. Users follow other users based on taste (not like on Facebook, where a social connection is important). A feed constantly shows new pins by these users.
The basics: How does it work?
People pin images + videos from the internet to their boards
Pins link directly to the source website ( referral traffic!)
1
2
3
What makes Pinterest so addictive?
visual expression SELF EXPRESSION 1
PRODUCT DISCOVERY 2
SOCIAL CURATION 3
new inspiration
interactive audience
no privacy issues
easy to use
wishlist tool high relevancy
tastemaker
network effects
And who is using Pinterest?
Source: Google
USERS ARE >80% FEMALE, MEDIAN AGE ~30 & COLLEGE-EDUCATED
Gender Age Education
80%
20%
Female
Male
2%
5%
16%
25%
30%
17%
5%
65 or more
55 - 64
45 - 54
35 - 44
25 - 34
18 - 24
0 - 17
6%
19%
60%
10%
5%
Graduate degree
Bachelors degree
Some college
High school
< HS diploma
Where are those users based?
Source: Alexa
SHARE OF US BASED USERS HAS DECREASED, EU ACCOUNTS FOR OVER 20%
Visitors by Country
49%
21%
12%
18%
North AmericaEuropeAsiaRoW
And how big is Pinterest exactly?
Source: comScore
>100M MONTHLY VISITS, >12M UNIQUES. 97.48 MINS: AVERAGE TIME / VISITOR / MONTH
Pinterest hit 10M US monthly unique visitors faster than any independent site in history
Why is Pinterest relevant for businesses?
Source: shareaholic
FOR MOST SITES, PINTEREST IS ALREADY DRIVING MORE TRAFFIC THAN:
A rapidly increasing number of businesses open up their presence on Pinterest A FEW OUT OF THE MANY THOUSANDS…
ONLINE RETAILERS OTHERS
What can a business do on Pinterest?
Hold contests
Introduce new products
Put a face to your brand and showcase brand personality
Direct communication between brands and customers
Offer specials
Conduct market research
Sell products Drive viral content
Numbers prove the impact of Pinterest!
Source: Mashable
Pinterest drives significantly more traffic per user
Google+
3,6%
26,4%
2,0%
0,2%
0,2%
Google+
10m
845m
200m
135m
90m
Google+
Referral Traffic as of Jan 2012
Members as of Feb 2012
Members-to-Referrals Ratio
The generated traffic is highly valuable
Source: Mashable
0%
25%
50%
75%
100%
Q2 2011 Q4 2011 Q2 2012*
Pinterest is predicted to influence 40% of all purchases that are triggered by social networks
Average order value 52% higher for Pinterest referrals
Pinterest is driving new customers: users are 50% more likely to be first visitors to destination sites
Sounds complicate? We can help…
Management Consulting Coaching
FIND OUT MORE: www.floodwave.com
floodwave offers the full spectrum of strategic consulting and planning services for Pinterest: - Strategy & Planning - Monitoring & Benchmarking - Research
floodwave’s Account Management solution offers a “no worries” package for Pinterest: - Day-to-day Account
Management - Reporting & Realtime Control
floodwave offers coachings and workshops that we customize to your individual needs: - Personal or web-based
coaching - Workshops
