2. +Pinterest Facts The site was founded in 2009 by Ben
Silbermann, Paul Sciarra and Evan Sharp.Pinterest is a image
bookmarking website where users are allowed to collect, create and
share images from the web.Pinterest now has 10 million users and is
steadily gaining momentum outside the United States. 80% of its
users are women.The visual social networks last round was in May of
2012, when the company raised $100 million at a $1.5 billion
valuation.Launched business accounts in 2012, allowing businesses
to either convert their existing personal accounts into business
accounts, or start from scratch. 3. +WHAT SETS PINTEREST APART?
Pinterest seems to succeed at both satisfying the needs of those
posting it as well as those of the people pursuing it. Businesses
have been seeing the way Pinterest can be used for marketing
products, since it provides the ability to link off site. Engage
customers by just clicking/pinning images, driving traffic to
businesss website. That creates a great user experience. It has a
web analytics tool to track clicks and, if appropriate, conversions
or sales from Pinterest 4. +PINTEREST THE FUTURE E-COMMERCE Article
pins the potential to add a lot of depth to existing boards, and
with readers that are increasingly looking to learn the stories
behind the products they buy. 5. +RichPins, a feature that allows
users to post detailed information about an item, such as the
originating image site, product purchase information or ingredient
listings for recipes. 6. + Web analytics, gives site owners
insights into how people are interacting with pins that originate
from their websites. Furthermore, business can formulate goals for
instances, higher sales by which business can track their success
in realtime. 7. +HOW BRANDS CAN BOOST CUSTOMER ENGAGEMENT? Host
contests. By having them create a themed board or best designed
board. Brands like Victorias Secret has held contests like this
with prize giveaways to engage their current followers and attract
new ones. Launch catalogs or introduce new products. Many brands,
like Nordstrom, now launch their catalogs on Pinterest to give
pinners a sneak peek as well as to get consumer feedback on their
products. Brand personality and loyalty. Brands use Pinterest to
increase their online and social presence with consumers, as well
as entice brand loyalty by connecting through consumers lifestyle
choices. Adding Pinterest social media icon to encourage consumers
to engage, follow, and share.
