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Issue 10 | A publ icat ion of AshleyWorldGroup | Handcrafted by George Spi l iopoulos

mark up your creativity path

By scanning this code and putting your iPhone on the mouth of the predator, you could hear a journalist tell the true story of that

country. “Because some mouths will never speak the truth”. The campaign gave viewers a link to the RSF website where they could

learn more about the organisation’s activities and order the book “100 Photographs for Press Freedom”. The talking ads are also

online at rsf.reed.be in French and English.

Reporters Sans Frontières (RSF/ Reporters without Borders) in Belgium ran a talking print

advertisement to raise awareness of the dangers faced by journalists in countries where press freedom is repressed. Two press

photographers had died in Libya in April 2010. RSF ran print advertisements showing a person with a reputation for clamping down

on press freedom (Gadaffi, Putin, Ahmadinedjad) , with a QR code in the bottom corner.

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Sharing stuff on Facebook is scary. You could be tracked

down and hacked to death by a maniac! That's the message

behind several recent apps that use Facebook itself to warn

you about the dangers of revealing too much online. A couple

of months ago, we saw that weird German campaign that

personalized a special Facebook stalker movie starring you.

And now here's something similar: Take This Lollipop, an app

that asks for permission to access your Facebook data, then

shows a very grubby man—played by Bill Oberst Jr.—leering

at your online pics.

Take This Lollipop,

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Åkestam Holst and Society 46 created “The Sound of Football” to give

visually impaired people a better football experience and maybe, in the

future, create new aides that enable you to “see” with sound. As a first test,

we arranged a football match between a team of visually impaired players

and a team of former professional footballers. We wanted to see how they

would perform under equal conditions – in a match where no one can see.

How it works: We used tracking technology, the same used at the latest FIFA

World Cup. Through the system we can get the position of each player in

real time on the football pitch. This information is then fed into an iPhone

located on each player’s head and converted into binaural 3D sound. We

created sounds for things important on the pitch like the nearest players, the

ball and the goals. Through headphones each player can hear what is

happening and get a sense of distance between things. And the sensors in the

iPhone allow players to locate where the sounds come from when they

move their head.

Pepsi's 'Sound of

Football' project

lets visually

impaired players

see the pitch with

their ears w a t c h v i d e o d e m o s h e r e a n d h e r e

TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people

to start thinking differently. With a hope that they will start to Make THE Difference to their own

world. It doesn't have to be big, but a little can create positive changes. This film is based on a true

story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee".

It's a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch

football but had nowhere to play or practice. But they didn't let that stop them. They challenged the

norm and have become a great inspiration for new generations on the island.

C h a l l e n g i n g t h e n o r m !

w a t c h t h e v i d e o h e r e

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German automobile manufacturer Volkswagen is rewarding one lucky fan with a specially designed vehicle that incorporates cool social media features to make it the ‘most social car ever’. The online campaign, created by Dutch agency Achtung, invites

Facebook fans in the Netherlands to vote for their all-time favorite VW model with a chance to win it – currently, the T1 model is leading the Beetle.

The winning car is referred to as a Fanwagen and is equipped with Facebook

meet the...

watch the case video here

S e t t h e m f r e e .Amnesty International Sweden is making creative use of the 'slide to unlock' feature of the iPad and iPhone in a campaign designed to recruit

activists. Swedish agency Garbergs created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device, the user 'unlocks' the cell or chain that

holds the prisoner captive. You can download the wallpapers here.

Rank your roads, receive rewards.MINI Motoring is a 'social navigation' app designed for customers of MINI Financial Services, where you can share information about driving with other users and earn points and rewards for taking part.Users are encouraged to leave comments, recommendations and rankings about their favorite roads in over 50 countries, and share them with others via Facebook. They can receive rewards by completing certain actions in the app or by utilizing various financial account services from MINI Financial Services (such as electronic invoicing or paperless statements). Currently, the rewards are MINI images which can be used as backgrounds on phones or desktops but plans for future rewards include promotional items and other MINI-centric prizes.The app is based on BMW's 'Ultimate Drive' app, launched in August, which provides the same gaming and reward experience as 'MINI Motoring,' but for BMW Financial Services customers.

aspects such as the ability to print out your friend’s latest Facebook status updates; view a map that has plotted all your friends’ hometowns; receive

birthday notifications and even adjust your relationship status on the license plate.

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What a wonderful thing for all you data nerds out there: Between Five Bells, an Australian wine, had begun using

infographics about its wine-making process as labels on its bottles. The first of many has just been unveiled. "If you take

the 2010 Red label, you will see the central image as something alluring and interesting," BFB owner David Fesq writes.

"This is actually all the data of the various grape varieties as they entered the winery and went through primary

fermentation. There are eight axis at play, including the heat of the ferments, the time on skins and the ripeness of the

grapes. These are all things I find interesting, and even for a casual drinker, with a little research, they can tell you a lot

about the flavors to expect." More generally, he adds: "The labels on these wines should tell you something about the

wine inside, be honest about it, and maybe even inspire a bit of wine research." The label was designed by Nicholas

Feltron. The company plans to do infographics on all of its bottles from now on.

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To celebrate the 20th anniversary of Sonic the Hedgehog, JWT Sydney and SEGA have launched a multi-platform campaign based around an

augmented reality app that can be used in conjunction with out-of-home, TV, magazines, online banners and websites. The campaign has

launched exclusively in Australia and the Sonic Vision app is only available in the Australian iTunes store.

The 'Sonic Vision - Catch the Blue Blur' iPhone app (www.sonicthehedgehog.com/getapp) allows fans to capture Sonic in the real world by

locating augmented reality markers around the country using built-in maps and GPS.

To catch Sonic, players can point their iPhone at a poster and a gold ring appears on screen. Sonic speeds past onscreen and players have to

respond quickly to capture him. The markers also appear on websites, banners, in magazines and on TV.

SEGA is also distributing Augmented Reality Markers to bloggers and gaming websites encouraging them to be part of the campaign by

voluntarily embedding the markers (example below) within their pages to attract Sonic Vision players.

Fans can also submit their points to a leaderboard and follow the progress of other players, win Sonic prizes and share their scores on

Facebook.

"JWT has recognised the rising prominence of mobile amongst gamers and created an experience that is a fitting celebration of a gaming

icon like Sonic the Hedgehog," said SEGA marketing manager Neroli Baird.

The campaign also coincides with the much anticipated release of Sonic Generations for Nintendo DS, PS3, Xbox 360 & PC. Sonic

Generations delivers the definitive gaming experience for Sonic fans new and old and is considered the ultimate celebration of 20 Years of

Sonic gaming,

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[8]από τη νέα καμπάνια diesel. λεπτομέρειες στη 2η σελίδα

The YouTube NextUp program takes an interesting approach to creating YouTube superstars. The project wants to find talented people and turn them into video savvy content generators. With better quality video, YouTube can help promote them and create advertising revenue potential for both itself and the video maker.

Until now, YouTube would look for popular users on YouTube to get involved in its partner platform, but now it wants to foster both better content and better talent by giving some video training.

To the dismay of art directors and aesthetes everywhere, QR codes seem to be gaining steam. Now, Skanz, a tech startup

that links personalized scannable bar codes to a user's social-network contact info and then prints them on such stunning

fashion essentials as these silicone bracelets, claims to have created the world's largest QR code—80 gallons of paint

covering 10,000 square feet. We're not convinced about the staying power of the so-called QR craze, and so this seems

like an awful lot of work for a questionable payoff. With this spot, Skanz has also managed to latch onto another thread in

the advertising zeitgeist—jumping out of airplanes. On the bright side: Even if the codes prove to be a passing fad, they'll

regret their stunt far less than this guy will his.

UPDATE: Last week, a Charlotte, N.C., art-and-tech collective finished its own 10,000-square-foot code on the roof of a

local scrap yard. "This one doesn't have that much of a practical purpose, other than it's a fun project and it beats sitting

around watching TV," its creator admits to a local NBC affiliate.

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YouTube had this to say about NextUp: Since launching the first YouTube NextUp, we’ve been working to supercharge the careers of partners from around the world, and now we’re expanding the program even further. Today we’re kicking off two new YouTube Next Creator Programs to highlight the stars of tomorrow on YouTube today: YouTube Next Chef and YouTube Next Trainer.Each program will have sixteen participants who take part in a three month virtual class held on Google+ Hangouts. Our chefs and trainers will each receive an equipment kit worth more than $5,000, mentoring from industry leaders, filming and editing lessons and more than $10,000 worth of promotion on YouTube. Here’s more info on each and an introduction from our hosts.If you’re an aspiring personal trainer or chef, this could be an opportunity to make a career out of it by making high quality videos for YouTube and its massive audience. YouTube is giving the chosen ones a great deal of support and knowledge. This could honestly change someones life by making them the next Martha Stewart or Emeril. You never know where the best talent is.The neat twist is that the virtual classes will be shown on Google+ Hangouts, showing even more crossover between the two products. YouTube has been in serious need of more social features, as the commenting system hasn’t changed in quite a while.Here is the video about the chef NextUp opportunity, which you can apply for here.

[9]

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Coca-Cola has launched its "Share a Coke" summer campaign in Australia, in which 150 of the nation's most popular names are printed on Coke bottles. Each name also has its own song on Coke's Facebook page, and people with weird names will have a chance to customize their own cans at participating stores.

Converse has begun placing In Case of Emergency (I.C.E.) boxes that contain several pairs of shoes that lucky passers-by can help themselves to. Posting a photo of the shoes on Facebook.com/converse will also give three lucky winners a chance to win an adventure to the 100 Club on November 24. Find an empty box? All is not lost. Adventurers should look out for the message inside the I.C.E. box and tweet their emergency (#converseboots) for another chance to win a pair.

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