Pim showcase introduction-barcelona_2009

© GSM Association 2007

AGENDA

  GSMA Introduction –  Ana Tavares, Director of Strategic Initiatives, GSMA –  John Darnbrough, Market Development Manager, GSMA

  Keynote: MTS Personal Instant Messaging –  Pavel Roytberg, Head of Product Development, MTS

  Communications in Context: Enabling the Next Generation User Experience

–  Glen Murray, VP Global Sales, Neustar   Mobile Instant Messaging: From Deployment to Enrichment

–  Guy Reiffer, VP Marketing, Colibria   Community Building in an IM Environment: From Social Messaging to

Social Media. –  ArunTanksali, VP Technology, BhartiTelesoft

  Wrap up and Q&A

Restricted - Confidential Information


All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

Personal IM Show Case Mobile World Congress 2009

Connecting Mobile Communities

GSMA Introduction John Darnbrough, Market Development Manager

17th February 2009


What is Personal IM?

  The 1st step for operators to enhance their present messaging services, to include:

–  Threaded conversations –  Multi-party/Group messaging –  Presence

  As for all Person to Person communication services, interoperability remains key for a successful service.

  GSMA’s role has focused on facilitating and accelerating interoperability, as well as experience sharing to ensure:

–  Country wide interoperability –  Potential barriers are identified and overcome –  A smooth path to service success


What is it all about?

  Personal IM is all about…

–  Creating connected IM Communities instead of silos

–  Driving usage through interoperability (network effects)

–  Maintaining the customer relationship (using existing customer address)

–  Bringing IM to the world’s largest existing community not creating a new one

Mobile is already the world’s largest messaging community. Let’s take new services & features to our existing community.

Remember, text-based IM is just the beginning!


Momentum is building for PIM services #

live

PIM

ser

vice

s New live and interoperable PIM services since Barcelona 2006

PIM took > 2 years before 1/3 of committed MNOs launched service


With different ways to bring the service to market

Service positioning Service availability

- SMS evolution

- Mobile IM

An extension of PC instant messaging on mobile phones

The next generation of text messages – a better SMS

•  Downloadable clients / Embedded clients

•  PC clients / WAP / Java / Symbian / SMS based

•  Presence enabled phone book and separate IM embedded client

•  SMS continuity

Main reasons for the differences

•  Broadband penetration and maturity of the mobile market

•  Subsidisation of handsets

•  Importance of the Fixed Internet IM communities

OR


Keep in touch

  Sign up to our newsletters   Attend events   Visit the website & operator portal   Download resource materials including:

–  How to Launch Guide –  Service Guidelines –  Technical Implementation Guides

  Talk with our team


AGENDA

  Keynote: MTS Personal Instant Messaging –  Pavel Roytberg, Head of Product Development, MTS

  Communications in Context: Enabling the Next Generation User Experience

–  Glen Murray, VP Global Sales, Neustar   Mobile Instant Messaging: From Deployment to Enrichment

–  Guy Reiffer, VP Marketing, Colibria   Community Building in an IM Environment: From Social Messaging to

Social Media. –  ArunTanksali, VP Technology, BhartiTelesoft

  Wrap up and Q&A

Restricted - Confidential Information


All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

Personal IM Showcase: “Connecting Mobile Communities”

Thanks to our sponsors for this event: