Physical Web Benefits and App Compatibility

Shoppers are more engaged when they have access to timely and relevant information.

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Benefits for Shoppers

When used for internal education, employees are more engaged and better

prepared to assist customers.

Product / Service Education

Incentives Information

Compliance Education

Benefits for Employees

There are also revenue generating opportunities for those retailers who

(securely) share their beacon networks.

Say what?!?

A single Eddystone-URL beacon, managed with PHY.net, can serve different content to

different Physical Web browsers.

In other words, retailers can lease their beacon networks to brands.

SDK Software Development Kit

App Integration

API Application Program Interface

Programmatic Control

PHY.net is developer friendly, with an API for programatic control and a robust SDK to enhance any native app with Physical Web capabilities.

In this Best Buy example, a Samsung product is associated with a beacon.

Customers using an “open” browser like Chrome can experience Samsung product information or incentives.

From the same beacon signal, a Physical Web enabled Best Buy app can display specific Samsung Experience Shop branded content.

Without adding any new hardware, Best Buy can share that beacon signalso Samsung’s apps can show their own Physical Web incentives.

Imagine shoppers using a product’s branded app to see rebate information…

Using the store’s app offering extra loyalty rewards if purchased today…

Or an open beacon browser like Chrome, promoting an incentive to download the store’s branded app for sign-up rewards points or a special coupon.

Shoppers can also benefit from this app approach if they choose to filter results in their app and only show beacons that are

relevant to that location or brand.

No worries of seeing the nail salon’s beacons next door, or the random Twitter feed being

broadcast by another shopper’s personal beacon.

PHY.net

https://my.PHY.net

PHY.net from BKON makes this possible. With secure multi-user management, network leasing and delegation are easy.

PHY.net

https://my.PHY.net

Maintaining associated beacon content and context with ease…

PHY.net

https://my.PHY.net

…from anywhere…

PHY.net

https://my.PHY.net

…administrators are able to see detailed scan metrics about each campaign.

As a viable alternative to iBeacon…

Physical Web Designed to make content available when consumers request information, vs. when marketers think they want it.

iBeacon Designed to track consumer movements, routes, hotspots, visit frequency and dwell times. To anticipate preferred content delivery.

Beacons managed with the PHY.net platform are simple to setup and provide a non-intrusive, friendly way to engage with your customers.

Physical Web iBeacon• Eddystone-URL = optimal protocol • iBeacon = optimal protocol• Browser AND App Based • App based only• Content Focus • Location Focus: Zones & Regions• Fulfills need • Anticipates behavior• PULL: User-initiated interactions • PUSH: App-initiated interactions• Easy setup • Developer intensive (expensive setup)

• Managed by local personnel • Requires trained installers to manage• Flexible and adaptive beacon locations • Static beacon grid (service intensive)

• Cost = $$ • Cost = $$$$$ ($300/beacon/Year-Forrester)

Private App Browser

Only see member/employee content if signed-in

Personalized App Browser

Filter by user preferred content (settings)

Public Open Browser

See all nearby beacons

Premium App Browser

Only see authorized beacons and content

There are multiple ways for consumers to access content.

PHY.net is also capable of interacting with other technologies.

Bluetooth Low Energy QR Codes NFC Audio/Light

Current Compatibility Future Expansion

If you’re considering a beacon deployment, select the onlyplatform designed for 1 to 1 million+ beacon deployments.

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©2016 BKON Connect, Inc.

www.BKON.comWe build great beacon hardware and provide the world’s only intelligence engine for the Physical Web to help you scale quickly, securely, and with enterprise-ready compliance.