PHP Usergroup Stuttgart

Mobile Augmented Reality

Marc René Gardeya - - www.hoppala.eu

www.hoppala.eu

Marc René Gardeya, Founder and CEO

Mobile Augmented Reality

What it is and how it worksLayar and PHP


airtaggingoptic internet

synthetic environment

Augmented Reality



Columbia University Computer Graphics and User Interfaces Lab

It‘s been there before


What‘s so great

combines real and virtualinteractive and realtime

3D


How it works

Layer developed by HoppalaMarc René Gardeya - - www.hoppala.eu

CameraScreen

LocationDirection

Information

MarkerlessTracking

gps compassMarc René Gardeya - - www.hoppala.eu


MarkerbasedTracking

works everywhere needs markersonly outside works inside

Markerless Markerbased


Future

converging technologiesimage recognitionstandardization



Developers Users

Brands & Content

Layar Open Platform


500 layers published

2.000 layers in development

3.000 content creators worldwide

1.500.000 downloads

Android & iPhone

Worlds Largest Platform


Global preinstallation

Tens of millions of phones with Layar preinstalled already in the shops

#1 in all markets except Japan (#2)

Layar Distribution


Best practices


City marketing

Layer developed by NAi / IN10


Entertainment

Layer developed by AugmentReality


Art

Layer developed by Superimpose / VPAP

Chris Manzione: „Key element of our layer is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared.

This requires the users presence and interaction with the site itself.“


Ubisoft‘s Splintercell

Layer developed by Muzar.orgMarc René Gardeya - - www.hoppala.eu

www.hoppala.eu

Leave a messagefor your friend

Happy easter!Looking forward to see you again!

Place 3D easter eggs from web and mobile

Layer developed by Hoppala

Easter Greetings


Layer developed by Hoppala / Superimpose

Berlin Wall



Layar Architecture


Basic webservice

<?php define( 'LAYERNAME', 'mylayer' ); $hotspots = array();

$response = array( 'hotspots' => $hotspots, 'layer' => LAYERNAME, 'errorCode' => 0, );

$json = json_encode( $response );

header( 'Content-type: application/json'); echo $json;?>


{"hotspots":[],"layer":"mylayer","errorCode":0

}

JSON Response


Return Points of Interest


<?php $hotspots = array();

$hotspot = array( 'title' => 'Restaurant', 'line2' => '', 'line3' => '', 'line4' => '', 'attribution' => 'Footnote', 'lat' => (int)(48.8 * 1000000.0), 'lon' => (int)(9.2 * 1000000.0) ); $hotspots[] = $hotspot;?>

Return Points of Interest


World Geodetic System 1984

-Longitude +Longitude

+Latitude

-Latitude

Stuttgart Latitude: 48.8Longitude: 9.2

WGS 84


POI next to you

<?php $lat = $_GET['lat']; $lon = $_GET['lon'];

$hotspot = array( 'title' => 'Sticky POI', 'line2' => 'It sits right', 'line3' => 'next to you', 'line4' => '', 'attribution' => 'footnote', 'lat' => (int)($lat + 0.0005) * 1000000.0), 'lon' => (int)($lon * 1000000.0) );?>


Provide actions


<?php $hotspot = array( 'title' => 'Bäckerei Blank',

...

'actions' => array( array( 'label' => 'Go to website', 'uri' => 'http://www.hoppala.eu' ) ) );?>

Provide actions


http://www.hoppala.eu

http://www.hoppala.eu

3D model


<?php $hotspot = array( ...

'dimension' => 1, 'object' => array( 'baseURL' => BASEURL, 'full' => MODEL, 'size' => 20 // tell client before loading model ), 'transform' => array( 'angle' => 0, 'rel' => FALSE, 'scale' => 10 // make model 10 times larger ) );?>

3D model


www.layar.com


www.hoppala.eu

Marc René Gardeya, Founder and CEO

THANK YO U!

Technology

PHP Usergroup Stuttgart