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To get an idea of an object is called
perception.
1. Receiving stimuli: External
Internal
2. Selecting stimuli: External factor- Nature, Location, Size, Similarity.
Internal factor- Learning, Need, Interest.
3. Organising Figure Background:
4. Response: Attitude
Motivation
Feeling
1.Factors in the perceiver
2.Factors in the situation
3.Factors in the target
1. Factors in the perceiver
Attitudes
Motives
Interests
Experience
2.Factors in the situation
Time
Work setting
3.Factors in the target
Sound
Size
Proximity
Similarity
1. Sensory
2. The Absolute
3. The differential threshold
4. Subliminal perception
1. Sensory: The human organ (eye, ears, nose, mouth, skin) that receive sensory input.
2. Absoulute: The lowest level at which an individual can experience a sensation.
3. Differential: Minimal difference that can be detected between two stimuli.
4. Subliminal: perception of very weak or repid stimuli received below the level of conscious awareness.
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