Yannis Charalabidis, University of the Aegean

Policy Gadgets Mashing Underlying Group Knowledge in Web 2.0 Media

www.padgets.eu

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What is the PADGETS Concept? PADGETS presents a novel approach in policy making by

applying the web2.0 philosophy of "going directly where users are in the web“

Using “Policy Gadgets”, policy makers will be capable of disseminating their policy messages through multiple social media simultaneously, using a single integrated interface. They will be able to reach large user groups in these platforms and collect their feedback

Web Apps

Native Apps

Social Media APIs

Social Media Providers

PADGETS Architecture

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PADGET backend

PADGET (Policy Maker) Frontend

PADGETS Manageme

nt

Connectors Manageme

nt PADGET Storage

API 1

Citizens

Policy maker

API 2

API 3

Provider 1

Provider 2

Provider 3

Late Binding EngineAggregatio

n EnginePublishing

Engine

Decision Support Module

APP

API

iPhone OS

Android

Symbian

Widgets

SM Platform Analytics

Simulation

PlatformsSocial Media APIs

Social Media Providers

API 1

Policy maker

API 2

API 3

Provider 1

Provider 2

Provider 3

System Dynamics

Other

PADGETS analytics, Combining SM platforms analytics and PADGET data

“Raw” analytics, as provided by SM platforms analytics

PADGETS Monitoring Engine

Text Mining

Sentiment Analysis

ORM, SN analysis,

etcSocial Indicators

PADGETS simulation results, combining PADGETS data – social indicators

PADGETS Analytics

PADGETS Web Dashboard

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1. Campaig

ns

2. Message

s

3. Feedback Stream

Dashboard Tools: Settings, Scheduler, Reports,Tools

Campaig

ns

Campaign Analytics

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Sentiments of

Comments

Acceptance,

Awareness and

Interest

Trend Topics in Comment

s

Social Media

Metrics

Analytics

PADGETS for Android

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Key features of PADGETS for Android include:

Mobile native application for policy maker and citizens

Create and manage policy campaigns Publish policy messages across

multiple social media platforms Receive notification for new campaign

related posts Take action in feedback conversations

PADGETS in numbers Apps deployed: 3 (Web, Android, Universal

Mobile) Policy makers involved:14 (MEP’s, MP’s, Adm) On-line campaigns made: 11 Countries reached: 6 Languages: 4 Citizens reached: hundreds of thousands Citizen interactions: >25000 Citizen arguments processed: >7.000

Apps and systems freely available as open source at: www.padgets.eu8